Field Marketing Lead

Field Marketing Lead

Location: London or New York or Paris

Type: Full-time

About Maki

Maki is building the future of HR and talent acquisition technology. As we scale our sales-led motion and expand into enterprise accounts, we're looking for a Field Marketing Associate to transform how we generate pipeline through events and field programs.

The Role

We're hiring our first dedicated Field Marketing Associate to own event-led pipeline generation and build scalable field programs that drive qualified meetings, opportunities, and revenue. This isn't about logistics or brand awareness, it's about creating a predictable pipeline machine.

You'll be the single owner of Maki's field marketing strategy, turning conferences, proprietary events, and regional meetups into an effective pipeline channel.

What You'll DoOwn Event Strategy & Execution

• Select and manage Maki's presence at major HR and TA conferences (Unleash, RecFest, Gartner, etc.) based on ICP fit and pipeline potential

• Negotiate sponsorship packages and manage end-to-end execution

• Build repeatable playbooks for pre-event (target account selection, meeting setting), on-site (lead capture, hosted sessions), and post-event (follow-up sequences, BDR plays) activities

Build Proprietary Events

• Create and run a calendar of Maki-owned events, executive breakfasts, private dinners, roundtables, and small-format meetups with HR and TA leaders in key cities

• Design intimate, high-value touchpoints that generate enterprise pipeline

Drive Pipeline & ABM Orchestration

• Own follow-up orchestration for all event leads, including segmentation, routing rules, sequences, and handover to BDRs/AEs

• Design ABM plays around events for top target accounts

• Work closely with Sales to ensure every event drives measurable meetings and opportunities

Collaborate Cross-Functionally

• Partner with Digital Marketing to create strong digital layers for every event (landing pages, nurture emails, paid amplification, content repurposing)

• Coordinate with BDRs and AEs on pre-event outreach and post-event conversion

• Feed field insights back into messaging and campaigns

Own the Numbers

• Build and maintain dashboards tracking cost per lead, cost per opportunity, pipeline generated, and conversion by event type and segment

• Make data-driven decisions about what events to invest in and which formats work best

• Report on field marketing ROI monthly

Who You AreMust-Haves

• 2–4 years of B2B SaaS marketing experience, ideally in field marketing, demand generation, or campaigns (not brand marketing)

• Sales-led motion experience: You've worked in a true ABM environment with mid-market or enterprise deals, long sales cycles, and multi-threaded opportunities

• Series A–C startup experience (or Series D within the last 4 years) where you had to create pipeline programs without relying on a huge brand doing the work for you

• Operator mindset: You've personally built and run programs end-to-end, not just supported someone else's plan

• Hands-on with tools: Comfortable working in HubSpot, Salesforce, and basic marketing tools; able to build reports and dashboards

• Performance DNA: You think in terms of meetings, opportunities, and pipeline, not just attendance or engagement metrics

• Location: Based in London or New York, or willing to relocate

Success in Your First 6 Months

• Clear event calendar with defined pipeline targets per event

• Repeatable playbooks for 3+ event types (tier-1 conferences, proprietary dinners, regional meetups)

• Event ROI dashboard live and reviewed monthly

• 80% of event leads followed up within 48 hours with structured sequences

• At least 2 proprietary events executed with 20+ target accounts attending

Why Join Maki

• Own a channel from the ground up: You'll be our first field marketing hire, building programs that become core to how we grow

• Work with a tight, high-performing team: Collaborate closely with Sales, Digital Marketing, and BDRs who are all focused on pipeline and revenue

• See direct impact: Your work will directly influence meetings, opportunities, and closed deals—not vanity metrics

• Scale with us: As Maki grows, field marketing will become a strategic growth lever, and you'll grow with it

Recruitment process

1. Initial Discovery call (30 min) — Get to know each other and discuss your background and interest in Mochi

2. Skills deep-dive interview (2x30 min) — Walk through your digital marketing wins, technical capabilities, and approach to growth with our GTM team

3. Case study presentation (45 min) — Present a take-home challenge to our Chief Growth Officer, demonstrating your strategic thinking and execution style

4. Final conversation with founder & offer — Alignment on role, vision, and next steps

We're committed to building a diverse and inclusive team. We encourage applications from all backgrounds and experience

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