Director Segment Marketing Hvac Europe

Requisition ID: 42394
- Job Location(s): Reyrieux, FR

Danfoss Commercial Compressors is a global leader in providing innovative and energy-efficient compressor solutions for the refrigeration, air conditioning, and heat pump industries. With a strong commitment to sustainability and technological advancement, Danfoss is at the forefront of driving the green transition in HVAC solutions.

The Director Segment Marketing HVAC Europe will be responsible for developing and executing strategic marketing initiatives to drive growth and market share within the HVAC segment across Europe. This role requires a dynamic leader with a deep understanding of the HVAC industry, strong marketing acumen, and the ability to collaborate effectively with cross-functional teams.

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**Responsibilities**:

- Strategic Planning: Develop and implement comprehensive marketing strategies to achieve business objectives and drive growth in the HVAC segment.
- Market Analysis: Cooperate with market intelligence manager to perform researches and analysis to identify trends, opportunities, and competitive landscape. Use insights to develop marketing strategies,product positioning and refresh product roadmap recommendations
- Campaign Management: cooperate with marketing communication manager for the creation and execution of integrated marketing campaigns, including digital marketing, events, and content marketing, to generate demand and enhance brand visibility.
- Product Marketing: Collaborate with product management and R&D teams to specify, develop and launch new products, ensuring alignment with market needs and customer expectations.
- Customer Engagement: Build and maintain strong relationships with key OEM customers, industry partners, and stakeholders.
- Sales Enablement: Provide sales teams with the necessary tools, training, and support to effectively propose HVAC solutions. Develop sales enablement materials, including presentations, brochures, and case studies.

**Background & Skills**:

- Bachelor’s degree in engineering with experience. MBA preferred.
- Minimum of 10 years of experience, within the HVAC or related industry.
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Strong analytical skills with the ability to interpret market data and translate insights into actionable plans.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.
- Experience in digital marketing, content marketing, and sales enablement.
- Ability to travel within Europe as required.

**Employee Benefits**:
We are excited to offer you the following benefits with your employment:

- Bonus system
- Paid vacation
- Flexible working hours
- Possibility to work remotely
- Pension plan
- Personal insurance
- Communication package
- Opportunity to join Employee Resource Groups
- State of the art virtual work environment
- Employee Referral Program

**Danfoss - Engineering Tomorrow**:
At Danfoss, we are engineering solutions that allow the world to use resources in smarter ways - driving the sustainable transformation of tomorrow. No transformation has ever been started without a group of passionate, dedicated and empowered people. We believe that innovation and great results are driven by the right mix of people with diverse backgrounds, personalities, skills, and perspectives, reflecting the world in which we do business. To make sure the mix of people works, we strive to create an inclusive work environment where people of all backgrounds are treated equally, respected, and valued for who they are. It is a strong priority within Danfoss to improve the health, working environment and safety of our employees.

Following our founder’s mindset “action speaks louder than words”, we set ourselves ambitious targets to protect the environment by embarking on a plan to become CO2 neutral latest by 2030.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or other protected category.

Danfoss engineers solutions that increase machine productivity, reduce emissions, lower energy consumption, and enable electrification.

Our solutions are used in such areas as refrigeration, air conditioning, heating, power conversion, motor control, industrial machinery, automotive, marine, and off
- and on-highway equipment. We also provide solutions for renewable energy, such as solar and wind power, as well as district-energy infrastructure for cities.

Our innovative engineering dates back to 1933. Danfoss is family-owned, employing more than 42.000 people, serving customers in more than 100 countries through a global footprint of 95 factories.

Danfoss engineers solutions that increase machine productivity, reduce emissions, lower energy consumption, and enable electrification.

Our solutions are used