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Head of Growth Marketing

il y a 2 semaines

Paris, France AB Tasty Temps plein

AB Tasty is a global leader in AI-powered experience optimization solutions empowering brands using personalization, experimentation, recommendations, and search to build better experiences on their websites and apps. Integrated into a single platform, AB Tasty offers web and API-based solutions that provide companies with a unified approach to creating seamless experiences for customers.

Brands use AB Tasty’s platform to align digital, e-commerce, and product teams on revenue goals by optimizing and innovating digital experiences.

Founded in 2013, AB Tasty’s customer roster includes world-leading brands such as Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH among others. AB Tasty has 12 offices across the globe: North America, Europe, Asia Pacific

As the Head of Marketing Growth for Southern Europe, you will lead the growth strategies and go-to-market (GTM) initiatives across multiple regions, including France, Spain, and Italy. You will be responsible for launching, tracking, and optimizing programs and campaigns to acquire and move prospects and customers down the funnel, ultimately generating pipeline and revenue. This role involves managing a small team and collaborating closely with sales, partner marketing, and regional teams to build and activate a comprehensive growth strategy.

**What You Will Do**:

- Lead acquisition campaigns across multiple channels from ideation to reporting, including Paid (Google Ads, LinkedIn Ads, Facebook Ads, Capterra/GetApp) and Organic (Social Media) platforms.
- Develop and execute demand generation programs (events, partner marketing, advertising) with messaging tailored to specific personas and target audiences.
- Collaborate closely with sales teams to align on personas, messaging, and support collateral for lead nurturing, account-based marketing (ABM), and partner-based marketing (PBM).
- Plan and manage multi-channel lead generation campaigns, with a focus on partner and ideal customer profile (ICP) targets in Southern Europe.
- Own the marketing budget for new business and customer retention, ensuring alignment with sales initiatives and quarterly business plans.
- Oversee and coordinate key tradeshows and events across France, Spain, and Italy, ensuring strategic partner involvement.
- Create and orchestrate co-marketing activities with key partners in Southern Europe to drive demand and generate new business pipeline.
- Improve lead nurturing streams to ensure smooth progression through the sales funnel.
- Collaborate with the global content team to adapt and activate content for the French, Spanish, and Italian markets.
- Oversee and collaborate with a team, including event and partner marketing interns, to ensure activities are executed effectively and partners are strategically leveraged
- Analyze campaign performance, identify insights (key wins, challenges, opportunities), and take actions to optimize results.
- Explore and identify new growth opportunities for customer acquisition and engagement.
- Contribute to SEO strategy through collaboration with external freelancers or support teams.
- Develop and implement a customer marketing program to leverage existing customer relationships for lead generation.

**What We Are Looking For**:

- 5+ years of experience in digital demand generation strategy within high technology B2B enterprise software or SaaS, preferably with a growth-focused approach.
- Proven ability to define metrics, develop execution plans, and implement improvements for demand generation campaigns.
- Strong leadership skills with experience managing a team and collaborating across regions.
- Excellent communication, collaboration, and planning skills, with a proactive and experimental mindset.
- Entrepreneurial and ownership mentality; you take the initiative and are eager to find creative solutions to challenges.
- Familiarity with tools such as Salesforce, Pardot (or HubSpot), Zapier, and WordPress is a plus.
- Native proficiency in French or Spanish, fluent in English; knowledge of Italian is highly desirable.

**Bonus Qualities**:

- Perpetual learner with a passion for engaging with partners, peers, and exploring new best practices.
- Positive, energetic attitude with a focus on experimentation and data-driven decisions.

**What we offer**:

- **Huge impact**. AB Tasty is only as great as our team. By directly developing the publicly accessible SaaS platform used by all our clients, you’ll have a direct impact on the company’s success.
- **The opportunity to unleash your creativity.** You’ll be free to contribute to the processes, the tools and the organisation of the team, according the agile principles
- **No micromanaging**. Be the owner of your effort - you’ll be one of the team and fully trusted to take responsibility for your tasks. You’ll have every incentive to make a real impact.
- **International reach. **Our audience is wildly international, and our team is too. Although our HQ is