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**Veesion** is experiencing rapid growth following its successful Series B funding round. This expansion phase requires strengthening our technical foundation and scaling our development capabilities to meet increasing market demands.

As the **Paid Acquisition Manager**, you will be responsible for driving customer acquisition and new business for Veesion’s AI-powered solution by developing and executing growth strategies on **multiple paid social and search platforms**. This includes leveraging **Meta (Facebook, Instagram),** **TikTok**, **Google ads** and exploring other paid channels with a strong focus on experimentation and optimization. You will work closely with the Sales and Marketing team to to create compelling campaigns for our target audience. cam.

**Key Responsibilities**:

- **Paid Media Campaigns**:

- Develop, execute, and optimize paid campaigns across **Meta**, **TikTok**, and other platforms to drive customer acquisition.
- Proven experience with **Google Ads**, **LinkedIn Ads**, and other **paid acquisition platforms** to ensure a diversified lead generation strategy.
- Focus on maximizing **ROI** while managing and continuously optimizing campaigns.
- **Strategy Development & Execution**:

- Design and implement targeted **growth strategies** for each market, specifically for small businesses such as grocery stores, pharmacies, **convenience stores**, **liquor shops**, **hardware stores**, etc.
- Create **B2C-style campaigns** that resonate with small business owners, focusing on cost-effective solutions that are easy to implement and scale.
- Develop platform-specific advertising assets that align with current trends and resonate with target audiences.
- Continuously optimize campaigns through **A/B testing** and iterative improvements.
- **Performance Tracking & Reporting**:

- Oversee and track key performance metrics, especially **CPMQL (Cost per Marketing Qualified Lead)**, to ensure the effectiveness of campaigns in generating high-quality leads at sustainable costs.
- Provide **weekly/monthly performance reports** and adjust campaigns based on ROI analysis to achieve better outcomes.
- **Targeted Audience Segmentation**:

- Use data and insights from our paid platforms to segment audiences effectively.
- Refine targeting strategies by market, location, business type, and customer behavior (liquor stores, grocery stores, etc.).
- **Collaboration & Innovation**:

- Collaborate closely with the **Sales** team to align campaigns with **product launches**, **customer feedback**, and **seasonal promotions**.
- Stay ahead of the curve by keeping up to date with the latest trends in **social media advertising**, **algorithm changes**, and emerging platforms to ensure Veesion remains competitive.
- Be the **go-to person** for insights on the evolution of paid media algorithms and its impact on campaigns.

**You’re a Great Match If**:

- **You possess hands-on expertise** in **paid media strategy** including campaign **optimization**, **A/B testing**, **conversion tracking**, and **scaling paid campaigns** for small to medium-sized businesses.
- You demonstrate strong **project management** skills, with the ability to manage multiple campaigns, geographies, and projects at once, ensuring alignment with company goals.
- **You have an entrepreneurial mindset** with a deep understanding of growth challenges and a passion for driving measurable results.

**Recruitment Process**:

- HR Screening.(30 min)
- Interview with our Growth Marketing Manager. (1h00)
- Business case presented to the Growth Marketing Manager and Interim CMO. (1h00)
- Last meeting with the CRO and his advisor. (1h00)

**Benefits**:

- **Salary 45-55K€.**:

- Swile meal voucher card to make your daily life easier.
- Transportation subsidy: 50% coverage of public transport costs.
- Comprehensive health insurance from day one.
- Inclusive and supportive culture that values **diversity, equity, and inclusion**.
- Fast-paced, motivating environment with growth opportunities.
- Prime office location in the heart of Paris (Beaubourg).
- **1** day of remote work per week.**:

- **Career Growth**: Be part of an ambitious project in hyper-growth, creating opportunities for career advancement (both internally and externally).
- **Innovative Technology**: Work with cutting-edge AI solutions.
- **Personalized Support**: Receive tailored onboarding and ongoing training to enhance your sales skills.
- **Performance Recognition**: Achieve results and take on more responsibilities, your growth is driven by your performance, not your tenure.
- **Global Team**: Join a diverse, international company with over 28 nationalities and offices in multiple locations.