Head of Product Marketing F/m

**WE ARE BETCLIC**

Betclic, European leader in sports betting, is much more than just an online gaming site Also offering Poker, Horse Racing, and Casino games across various countries and continents, it is an inspiring and forward-thinking company: every day brings new challenges in a modern and dynamic environment. As an influential player in the tech industry, with strong and sustained growth over the years, we believe in innovation through diversity and inclusion and encourage everyone to reach their full potential. With our multicultural team, we provide an optimal, safe and responsible gaming experience, powered by cutting-edge technology.

**WHY JOIN US?**

At Betclic, success comes from passionate and committed teams. Here's why you'll love working with us:
An international and creative environment where every project is an opportunity to innovate

Hypergrowth that brings new challenges and development opportunities every day

A healthy work-life balance: flexible remote work and workplace well-being are essential pillars for us.

A unique and friendly atmosphere, with 1,300 employees across 5 countries and our headquarters in Bordeaux

Are you passionate about sports and tech? Join us and help shape the future of online gaming

**ENTER THE GAME**

As **Head of Product - Marketing Performance**, you will join the **Product team**, composed of experienced and data-driven professionals whose role is to create and scale the internal platforms that empower Betclic to optimize marketing investments across all markets.

**YOUR RO**LE WITHIN BETCLIC**

In this role, your main missions will be:

- Define and own the product vision and roadmap for marketing performance platforms in collaboration with Marketing, Data, Finance, and Product stakeholders.
- Lead a cross-functional team of experts dedicated to building tools, models, and interfaces that measure and improve marketing effectiveness.
- Champion the implementation of scalable marketing measurement methodologies such as Marketing Mix Modeling (MMM), attribution systems, and experimentation frameworks.
- Translate complex analytical requirements into intuitive product features that enable marketers and executives to make data-informed decisions.
- Partner with engineering and data teams to build and maintain scalable infrastructure and ensure high-quality model deployment.
- Promote the cross-market adoption of performance insights and tools, helping local teams to plan and act with consistent methodologies.
- Act as a strategic partner to senior leadership in shaping our growth and media investment strategies.

**WHO ARE WE**LOOKING FOR?**

We are looking for passionate and curious professionals who bring kindness and a touch of enthusiasm

This job is for you if:

- You have 8+ years of experience, ideally in marketing analytics, internal data products, or growth tech environments.
- You have a proven track record of leading cross-functional teams.
- You possess a deep understanding of marketing measurement methods (e.g., MMM, attribution) and data modeling.
- You demonstrate strong communication and influence across technical and non-technical stakeholders.
- You have strong technical fluency and are comfortable working closely with data teams.
- You are experienced in building internal products that democratize access to data and empower decision-making.
- You are familiar with regulated, multi-market environments with varied A&P strategies.
- You have worked in a fast-growing tech company with an agile culture.
- You speak English fluently; French is a plus.

**WHAT ARE THE RECRUITMENT STEPS?**

Next, you will meet **Paul - Growth Director**, your future manager, followed by **Thomas - Chief Experience Officer** and then **Julien - Chief Operation Officer** (Excom member).

Finally, **Audrey** will conduct a final HR interview to review your AssessFirst results together.

The recruitment process usually takes **between 4 to 6 weeks** to ensure an optimal experience for you.

**WHAT CAN YOU EXPECT?**

25 days of paid leave and 10 RTT days

A Ticket Restaurant® card credited with €11 per day (€6 per day funded by Betclic)

100% health insurance coverage for you and your children

50% reimbursement of public transport costs or an annual sustainable mobility allowance (€230 for commuting with sustainable transport)

Hybrid work model

Access to a vast training catalog, with opportunities for professional development every year

Extraordinary office spaces with a rooftop where you can enjoy sunny breaks with a view of the Cité du Vin

Internal events to liven up your daily life

On-site sports classes and organized tournaments (Pilates, circuit training, boxing, yoga, futsal, padel, tennis )

**Permanent contract, available immediately in Bordeaux**
**Betclic Group - 117 Quai de Bacalan, 33300 BORDEAUX