Head of Communications

**Description de l'entreprise** Europcar Mobility Group est un acteur majeur des marchés de la mobilité.** L'objectif d'Europcar Mobility Group est d'offrir des alternatives attractives à la possession d'un véhicule, de manière responsable et durable. Dans cette optique, le Groupe propose une large gamme de services de location de voitures et d'utilitaires - que ce soit pour quelques heures, quelques jours, une semaine, un mois ou plus - avec une flotte déjà " C02 light ", équipée des dernières motorisations, et qui sera de plus en plus " verte " dans les années à venir. La satisfaction des clients est au cœur de l'ambition du Groupe et de celle de ses collaborateurs. Elle alimente également le développement continu de nouvelles offres dans les trois lignes de services du Groupe - Professionnel, Loisirs et Proximité - qui répondent aux besoins et cas d'usage spécifiques des entreprises et des particuliers. Les grandes marques du Groupe sont : Europcar®, le leader européen de la location de voitures et de véhicules utilitaires légers, Goldcar®, le leader de la location de voitures à bas prix en Europe, Ubeeqo®, l'un des leaders européens de l'auto-partage (BtoB, BtoC). Europcar Mobility Group fournit ses solutions de mobilité dans le monde entier grâce à un réseau étendu dans plus de 140 pays (y compris des filiales en propriété exclusive - 18 en Europe, 1 aux États-Unis, 2 en Australie et en Nouvelle-Zélande - complétées par des franchises et des partenaires). **Description du poste** Reporting to Marketing, Revenue Mgt and Customer Experience Director. **Main objectives**: - Develop and implement a comprehensive internal communications plan to support and facilitate cultural change within Europcar France. - Strengthen the employer brand to attract and retain top talent through strategic communication and collaboration with HR. - Oversee press relations, build strong media connections, and manage corporate events and sponsorships to promote Europcar’s public image and business goals. **Key Responsibilities**: - ** Internal Communications**: - Develop and implement a comprehensive internal communications plan in interaction with HR and various other functional departments (ie : operations, marketing, transformation, etc) - Coordinate communication efforts across departments to ensure consistent messaging. - Create engaging content for internal newsletters and other communication platforms. - Organise internal events and activities to foster employee engagement and a positive work culture. - Monitor and measure the effectiveness of internal communication strategies and adjust as needed. - ** Employer Branding**: - Enhance Europcar France’s employer brand to attract and retain top talent. - Collaborate with HR to create compelling employer branding content for recruitment and onboarding processes. - Manage social media channels to promote the company culture and career opportunities. - Develop partnerships with educational institutions and industry organizations to build a talent pipeline. - ** External Communications**: - Manage and execute external communication strategies to enhance the company’s public image. - Act as the primary point of contact for media inquiries and press relations. - Prepare interviews for speeches and organise media trainings to comex members - Develop and maintain strong relationships with journalists and media outlets. - Write and distribute press releases, manage media briefings, coordinate & prepare interviews. - Monitor media coverage and provide regular reports to senior management. - ** Events and Sponsorship**: - Plan, coordinate, and execute corporate events and sponsorships to promote the Europcar & Goldcar brands,for B2C and B2B audiences. - Identify and manage opportunities for event participation and sponsorship that align with company objectives. - Oversee the logistics of events, including vendor management, budget planning, and on-site coordination. - Evaluate the success of events and sponsorship activities and provide recommendations for improvement to internal stakeholders and head of functions. - Collaborate with marketing and sales teams to ensure events and sponsorships support broader business goals. **Qualifications** PERSONAL PROFILE OF POSITION HOLDER**: - Bachelor’s degree in Communications, Public Relations, Marketing, or a related field. - Minimum of 10 years of experience in internal and external communications, preferably within a corporate environment. - Proven experience in managing press relations and a strong network in the journalism industry. - Excellent written and verbal communication skills in both French and English. - Strong project management skills with the ability to handle multiple priorities. - Creative thinker with a strategic mindset and a proactive approach to problem-solving.. - Clear communicator with the aptitude to gain trust and confidence - Able to work unsupervised and