Community and Influence Officer F/m

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Une Grande École de management qui place l'humain au cœur de son projet depuis 1909. Avec 6 campus en France et 4 à l'international, l'ESSCA forme des managers et entrepreneurs responsables dans un environnement éthique et solidaire. Découvrez une institution innovante, reconnue sur le plan mondial, qui allie des valeurs fortes et un engagement pour le développement durable.

Vivez une expérience unique où humanisme, responsabilité, agilité et efficacité sont au cœur des activités de l’ESSCA en faveur de son développement.

**Job description**:
**Job Offer: Content and Influence Manager (Fixed-Term Contract)**

**About Us**: Join the dynamic team at ESSCA's Development Department and help enhance the visibility and attractiveness of our degree programs. We are looking for a Content and Influence Manager who is passionate about digital marketing and influence strategies.

**Main Responsibilities**:
**Content Strategy**:

- Develop and implement the content strategy for various communication channels (blogs, social media, newsletters, etc.).
- ✍️ Create and write original and engaging content (articles, infographics, videos, podcasts, etc.) based on marketing objectives.
- Adapt the tone and style of content according to different targets and platforms (B2B, B2C, social media, etc.).
- Regularly update existing content and ensure its SEO performance (search engine optimization).
- Collaborate with other departments (program management, communication, recruitment France and International) to ensure message and brand consistency.

**Influencer Relationship Management**:

- Identify and research relevant influencers based on brand image and target audience (macro, micro, and nano-influencers).
- Develop partnerships with influencers to authentically and engagingly promote ESSCA's programs.
- Manage communication with influencers, negotiate collaborations, and write clear campaign briefs.
- Measure and analyze the performance of influencer campaigns (tracking KPIs, ROI analysis, engagement).

**Monitoring and Trends**:

- Conduct competitive and sectoral monitoring to identify market trends, new practices in content and influence.
- Ensure the School remains innovative and at the forefront of communication and digital marketing trends.
- Test new formats, tools, and techniques to maximize campaign impact.

**Job Characteristics**:

- ** Location**: Aix-en-Provence or Angers or Bordeaux or Lyon or Paris or Strasbourg
- ** Contract Type**: Fixed-Term Contract - as soon as possible until April 2024 (possible extension - employee absence)
- ** Working Hours**: Full-time
- ** Work Schedule**: Standard hours, with occasional travel possible.
- ** Additional Benefits**: Meal vouchers, telecommuting agreement, health insurance, CSE benefits

**Profile**:
We are looking for someone with a higher education in marketing, communication, or a related field. You have previous experience in a similar position, ideally in an agency focused on content management or influence campaigns.

You are proficient in content management tools (CMS), graphic creation tools (Adobe Suite, Canva), and performance tracking tools (Google Analytics, etc.). ️

Ideally native english language / Ok french

You possess content creation skills, in-depth knowledge of social media, digital marketing skills, data analysis capabilities, and excellent communication skills. ✍️️

You have a creative and innovative mindset, capable of proposing novel ideas to capture the audience's attention and stand out from the competition. ✨
- ESSCA is committed to diversity, non-discrimination, and equal opportunities. Our positions are accessible to people with disabilities._