Manager, Sea

**TITLE** Manager, SEA
**DEPARTMENT** Paid Media
**DIVISION **NP Digital France
**LOCATION** Hybrid - Paris, France

**ABOUT OUR COMPANY**

NP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023 NPD was named a Campaign Magazine Global Agency of the Year, and was Adweek’s #7 fastest-growing large international agency. For a second consecutive year, we landed in the top 10% of Inc. 5000’s fastest-growing private companies. All while simultaneously maintaining employee satisfaction, which earned us an Inc. Best Workplaces award in 2022, 2023 and 2024's Ad Age Best Places to Work.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

**ABOUT THE OPPORTUNITY**

NP Digital France, recently established in Paris, is experiencing strong growth and is looking for versatile and motivated talents to join our team. Working with us means joining a team operating in start-up mode while benefiting from the expertise of a world-class agency.

The SEA Manager will be responsible for leading Paid Media strategy, monitoring performance, and reporting to clients. This person will also be expected to directly manage high-value client initiatives and provide strategies that lead to positive results.

**ABOUT THE RESPONSIBILITIES**

Reporting to the Client Services Director, the SEA Manager will be responsible for driving client success within their own book of business and work towards mentoring our junior team members across best practices for Search and Social Paid Media.

Duties of the SEA Manager:

- Develop and support end-to-end multi-channel strategy to align with business goals and initiatives (Lead-Gen & Ecommerce)
- Own channel measurement: tracking, monitoring, brand lift studies and optimizing performance against critical metrics
- Coordinate with Creative and Client Services teams
- Develop creative testing roadmap and participate in creative briefing and performance readouts
- Provide clear creative direction to designers based on data and results
- Provide account changes and optimizations to the Account Manager and any other pertinent team members
- Set up, optimize, and execute Paid Media campaigns using Facebook Ads, LinkedIn Ads, Pinterest Ads, Amazon Ads, and Google Ads
- Write and review copy for Paid Ad campaigns informed by NPD best practices
- Monitor daily advertising spend per channel to align with client’s monthly budget pacing
- Collaborate with Client Services to report on campaign performance and provide strategic recommendations to clients
- Create campaigns based on the buyer's journey using audience insights and competitive analysis tools
- Build projections and forecasting calculations as it pertains to incremental client growth
- Interface with C-level client contacts on a regular basis independently
- Manage the day-to-day team activities; project management and task prioritization, and campaign best practices and tools adoption

**ABOUT YOU**
- 3-5 Years of hands-on experience setting up, optimizing and reporting on Paid Search, Social campaigns and Shopping Experience
- Experience using Google Analytics and Google Tag Manager
- In-depth, recent knowledge of Paid Media platforms: Google Ads (search, display, video and PMax), Microsoft Ads, Facebook Ads and LinkedIn Ads
- Display Ads Experience: YouTube, Google Display, Programmatic
- Proven track record of managing Paid Media budgets (exceeding €200k/month)
- Strong knowledge of eComm/Retail/Shopping marketing tactics
- Experience leading and mentoring direct reports
- Strong presentation skills, Creative, Customer focused & Action oriented
- Critical thinker, Relentless learner, Winning can do attitude
- Strong attention to detail

**BONUS POINTS**
- Emerging Paid Social Experience: Pinterest
- Landing page platforms - Unbounce

**ABOUT YOUR GROWTH**

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

**ABOUT OUR CULTURE**

**_ Think Big_**

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

**_ Own It_**

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want.