Global Marketing Manager

il y a 1 jour


Paris, France Jimmy Fairly Temps plein

**Global marketing manager**

Vous serez rattaché directement à la CMO afin d’élaborer la stratégie marketing de la marque en fonction de différentes problématiques (sortie d'un nouveau produit, besoin de notoriété, activations diverses de lancement).

Véritable esprit marketeux, vous êtes ultra connecté(e)s et avez une grande culture des activations & pratiques marketing dans la mode/luxe/accessoires.

Vous êtes capable de comprendre les enjeux business et stratégiques d’une marque afin d’établir des recommandations en termes d’activations marketing pertinentes.

Vous êtes également créatif(ve), dotez d’un grand sens de l’esthétique

Ce rôle comprend une vision 360 du marketing - du marketing digital au marketing opérationnel - sur un scope international de 6 pays.

**MISSIONS PRINCIPALES**

**Contenu de marque & Marketing digital**
- Établissement de la stratégie marketing digitale et de la ligne éditoriale.
- Conception et gestion des communications à chaque lancement: newsletters, campagnes paid, textes pour le site web, communiqués de presse.
- Gestion de la création des contenus avec l’équipe Image (briefs, suivi de la création et production).

**Marketing 360**
- Coordination opérationnelle du plan d’animation 360 avec les différents services: digital, studio, VM, retail & produit.
- Conception & mise en place de nouveaux projets marketing 360 pour les temps forts commerciaux et dans des objectifs d’acquisition, activation, ré-activation ou fidélisation.

**Veille et analyse**
- Création de reporting afin de suivre les performances de chaque campagnes & activations
- Veille concurrentielle contenue, analyse de marché, benchmark concurrents.

**PROFIL**
- Master grande école en Marketing & Communications
- 4 - 6 years of marketing, consulting, and/or agency experience dans le secteur BtoC de la mode / accessoire/ cosmétique
- Expérience en tant que manager & sur un scope international souhaitée
- Langues: français et anglais courant, une 3ème langue appréciée

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