Brand Marketing Specialist

Full-time job

Based in the center of Paris

Starting ASAP

**What is Taster?**

Our vision is to revolutionise quick service restaurants across the world by crafting mouth watering and iconic brands with top creators and then distributing them through next generation franchise networks, supercharged by Tech and innovation.

Taster is at the forefront of the food delivery revolution in Europe, bringing the franchise model to the digital age with leading delivery-first brands, best-in-class technology, and an asset-light business model leveraging established delivery platforms and supply partners. This approach has successfully ensured that Taster can offer its customers quality food, designed for delivery, without compromise.

The business has been growing over 100% YoY on average over the last 3 years. With a unique, highly scalable business model and enviable unit economics (well above industry standards), Taster has reached over €100m in yearly GMV in January 2024.

Operating within the global online food delivery market that is expected to be worth $365 billion by 2030 and backed by Tier-1 investors, including Octopus Ventures, Local Globe, Heartcore Capital, Rakuten, and Battery Ventures, Taster has raised $50m to date to support its ambitious growth ambitions with significant untapped opportunity remaining.

**Your responsibilities**:
As we expand our brand portfolio and elevate our ambitions for each one in an increasingly competitive environment, strengthening our marketing team has become essential in order to drive sales throughout the entire marketing funnel in our different markets.

Under the responsibility of the Pepe Chicken, Out Fry, and La Vie Dirty Vegan Burgers Brand Manager, your tasks will be as follows for:
**Platforms Marketing**
- You will participate in the development of monthly marketing plans and be responsible for activating marketing campaigns (promotions and sponsored ads) on delivery platforms such as UberEats, Deliveroo and Just Eat
- You will support the analysis of the performance of our digital restaurant brands

**Menu Management**
- You will implement and optimize menu changes for delivery-focused brands
- You will ensure the quality of our menus by keeping them up-to-date and priced correctly
- You will conduct competitive analysis on best practices and new menu features on delivery platforms
- You will provide optimization recommendations for the menus of the various Taster brands

**Local Marketing Campaigns and New Product/Brand Launches**
- You will assist the Marketing Manager in the successful execution of product and brand launch campaigns
- You will work closely with the Marketing Manager and the Area Managers team to work on local marketing campaigns to support visibility and revenue of our franchisees

**Social Media Management**
- You’ll work closely with the social media team to improve our social media presence and coordinate social media content with agencies and influencers

**Is It Really For Me?**

Master's level or business school degree (Bac +5) with a marketing focus.

0-1 year experience. Ideally, you have some initial experience in marketing.

Proficiency in both English and French is essential as you will work on various markets.

You are organized and able to manage multiple projects simultaneously. You demonstrate initiative and autonomy. You enjoy interaction and teamwork.

**Why us?**

We could tell you that you can join a hyper-growth food-tech startup, backed by the best venture capital firms. ‍

We could also tell you that if the food sector interests you, this is just the opportunity of the moment to grow your potential surrounded by an international team of food experts.

In short, we could argue that we're the best in our market, that our premises are nifty, and that our hybrid work policy makes your private life easier, but...

...Mostly, we just want to tell you that this is your chance to sit almost every morning alongside a humble team, who'll bend over backward to make you feel good

That the individuals who make up this team in London and Paris are all eager to grow from this experience together, and to learn from each other.

That our way of working is driven by values that the employees have chosen themselves together: Quality, Innovation & Community.