Customer Data Analyst

Company Description
**À propos d’Europcar Mobility Group**

Europcar Mobility Group est l’un des principaux acteurs du secteur de la mobilité. Europcar Mobility Group a pour mission d'être la « mobility service company » préférée des clients, en offrant des solutions alternatives attractives à la possession de véhicules, avec une large palette de services de mobilité : location de véhicules, services chauffeur, auto-partage (carsharing), scooter-partage. La satisfaction des clients est au cœur de la mission du groupe et de l'ensemble de ses collaborateurs et cet engagement vient nourrir le développement permanent de nouveaux services. Europcar Mobility Group opère à travers différentes marques pour répondre aux besoins spécifiques de chaque client ; ses 4 marques majeures étant : Europcar® - le leader Européen de la location de véhicules, Goldcar® - la plus importante société de location de véhicules low-cost en Europe, InterRent® - marque « mid tier » à destination des clients loisirs et Ubeeqo® - leader européen du car-sharing (BtoB, BtoC). Europcar Mobility Group propose ses différentes solutions et services de mobilité dans le monde à travers un vaste réseau dans 140 pays (incluant 20 filiales en propre en Europe et 2 en Australie et Nouvelle Zélande, des franchisés et des partenaires).
- **About Europcar Mobility Group**

**Job Description**:
**Main objectives**:

- Build customer knowledge to gain insights on customers behaviour & profile
- Identify and develop customer segmentation
- Help teams to prioritize theirs action plans by providing data-driven recommendations around customers

**Major areas of accountability**:
The company is organized by Service Line (Leisure, Professional and Proximity) with customer use cases for each of them. Within the Service Line organization, in the Performance Office you will be dedicated to the newly created Customer Intelligence Department which aims at feeding the business with customer insights by use case and at steering customer database & retention KPIs evolution.

Build data-driven customer knowledge thanks to ad-hoc analysis & statistical models to support a better understanding of customer behaviour, value and retention drivers.

Deliver and present data-driven recommendations and actionable insights aimed to steer Customer KPIs (retention, profiles) by use case of the group in their different markets. Identify new key opportunities supporting customer strategy.

Identify, build and maintain, in collaboration with technical data team, customer profiles and segmentations enabling customer & marketing teams to adjust their approach and actions plans.

Structuration and development of customer data reportings : Needs assessment, scope and indicators definition, automation in coordination with technical teams

Data culture development within the business teams: Tools & reports evangelization to encourage datadriven decisions, business reviews animation

INTERNAL AND EXTERNAL RELATIONSHIPS:

- Internal : Performance Office, Customer Intelligence, Data Engineers, Top Management, Business teams
- External : Consulting firms & partners

**Qualifications**:
**Previous experience **:4/5 years as data analyst in a consulting firm/ agency or company with a strong statistical analysis background

**Education level / certificates**: Master degree in Business /engineer school

**Languages**: Fluent in english

**Computer skills and software used**:

- Advanced skills in Excel
- Knowledge in SQL and/or Python would be a plus

**Personal characteristics**:Strong analytical/data skills, autonomy, proactivity, excellent interpersonal skills and ability to work in an international environment

Additional Information

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin or on a basis of disabilityze