Growth Manager
il y a 2 semaines
Paris (75)
Position Duties
Oh BiBi is looking for a Growth to promote its upcoming games.
We are looking for an experienced and self-motivated marketer with a true passion for data and creative advertising.
You enjoy working in a dynamic and agile environment and are not afraid of communicating your ideas and needs to other team members.
We offer you a chance to join a team of passionate game developers who only believe in passion and individual talents.
RESPONSIBILITIES
- Define and manage Oh BiBi's player acquisition campaigns on mobile ad networks
- Optimize monetization ad networks
- Optimize targeting, creatives, marketing messages, marketing spend, bids and budget allocation
- Work closely with product to work on the best implementation of ads
- Work closely with data to optimize campaigns and target based on performance metrics (ROI driven)
- Work closely with marketing artists to design the best ads to promote our apps
- Find new ways to efficiently market Oh BiBi's games and grow their reach
**REQUIREMENTS**:
- 5+ years of experience in online and/or mobile marketing
- Good mix of analytical and creative thinking with a strong data-driven approach to problem solving
- Ability to juggle projects across multiple networks and platforms
- Passion for games and understanding of Free to Play model and KPIs for mobile apps
- Good knowledge of user acquisition platforms (Facebook Ads, Google Adwords,...)
- Good knowledge of tracking systems
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