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Email Marketing and Retention Specialist
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**Ready to play a key role in driving growth for a fast-growing wellness brand?**:
Sounds like you? Read on
**YOUR MISSION**:
**WHAT’S IN IT FOR YOU**:
- Fully remote work environment, offering you the flexibility to work from anywhere;
- Opportunities for teamwork to collaborate and connect in inspiring locations;
- A collaborative, growth-oriented team focused on creating industry-leading products;
- A chance to play a key role in building out the creative department and shaping its direction;
- Performance-based incentives to keep you motivated to grow;
- Opportunities to refine your skills: access to continuous professional development opportunities, including workshops, online courses, and certifications;
- Flexible paid time off policy, allowing you to take the time you need to recharge and stay at your best.
**HOW YOU WILL SPEND YOUR TIME**:
- Build and manage audience segments in Klaviyo, utilizing customer behavior, purchase history, and engagement data to deliver personalized communications effectively;
- Analyze campaign performance by reviewing key metrics like open rates, CTR, and CVR, identifying opportunities for improvement, and reporting insights to the marketing team.
- Develop and implement WhatsApp campaigns focused on direct, personalized customer interactions, enhancing the overall omnichannel experience.
**WHO YOU ARE**:
- You have expert proficiency in Klaviyo, with hands-on experience in building automation workflows and detailed segmentation strategies.
- You are familiar with tools like Yotpo Loyalty or equivalent platforms for managing loyalty programs and enhancing customer engagement.
- You have a strong analytical mindset to interpret KPIs such as open rates, CTR, and CVR, and implement optimization strategies based on these insights.
**WHAT SUCCESS LOOKS LIKE**:
- In your first 30 days, you’ll get onboarded by diving deep into the brand, customer base, and retention goals.
- By 60 days, you’ll implement quick-win optimizations, refine automation, and launch new campaigns, including SMS and WhatsApp.
- In 90 days, you’ll be established as a key player in driving retention and engagement for the company.
Are you ready to make a real difference and thrive in a role where no two days are the same?
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