Mobile Acquisition Lead

**Mobile Acquisition Lead**

SumUp empowers over 4 million small businesses globally with simple, affordable tools, including our innovative SuperApp - the single platform for merchants to build their business, manage finances, and accept payments.

We're poised for significant mobile acquisition growth in Europe, spearheading a social-first, content-led strategy to generate substantial demand for our non-card reader products. This is a high-impact opportunity: a Mobile First proposition & approach is estimated to unlock over €50 million in annualised net revenue, making this a critical priority. As our Mobile Acquisition Lead, you will be central to driving this expansion and ensuring its outstanding success. You'll contribute significantly to SumUp's overarching European mobile growth strategy by providing data-driven insights and exploring innovative, out-of-the-box advertising concepts.

**What you'll do**
- **Own the Mobile Acquisition Channel (Europe)**: Define and execute the end-to-end strategy, build best-in-class tooling and operating models, and drive ambitious growth targets for the mobile acquisition channel.
- **Drive Commercial Performance**: Take full ownership of commercial performance, balancing ambitious scale with stringent Customer Acquisition Cost (CAC) payback requirements.
- **Optimise Operating Model**: Strategically manage and refine our operating model, encompassing agencies, creative platforms, and in-house resources, to achieve optimal commercial performance, capability building, and cost-effectiveness.
- **Lead Campaign Planning & Execution**: Define comprehensive campaign plans and spearhead creative ideation, production, and rigorous A/B testing in collaboration with relevant supporting teams and agencies.
- **Ensure Robust Tracking & Reporting**: Partner with MarTech, Online Marketing, Website, Data Analytics, and Finance teams to establish and maintain accurate tracking and comprehensive performance/financial reporting.
- **Inform Strategic Decisions**: Perform in-depth qualitative and quantitative campaign analyses to provide actionable insights for commercial decision-making and proactively share growth opportunities with key stakeholders.
- **Lead & Empower**: Build and lead a high-performing, cross-functional team, fostering collaboration and driving excellence.

**You'll be great for this position if**
- You have 5+ years of proven Mobile Marketing experience, with a strong grasp of the latest best practices, including Mobile Measurement Platforms (MMPs), attribution models, and campaign management.
- You have demonstrable success in driving paid social strategies through a scaled content factory approach - from production and analysis to rapid iteration.
- You have a strong understanding of App Store algorithms and App Store Optimisation (ASO), coupled with proven expertise across Meta, Google, and TikTok advertising platforms.
- You have strong working knowledge of analytics tools such as Appsflyer, Google Analytics, and Tableau, with a proven ability to analyse data from multiple sources to drive actionable insights.
- You have a proactive, results-oriented mindset with a passion for operational excellence and a strong can-do attitude.
- You have proven ability to manage marketing projects end-to-end, including business case development and successful implementation.

**Why you should join SumUp**
- Opportunity to work with a truly global, multicultural team (we are 3000+ people from 80 countries, spread across 4 continents)
- Competitive salary package and virtual stock option programme
- A dedicated annual L&D budget of €2,000 for attending conferences and/or advancing your career through further education.
- An amazing team and work environment that works with passion and purpose to achieve incredible results
- Commitment to Diversity and Inclusion: Be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced

**About SumUp**

We believe in the everyday hero.

Small business owners are at the heart of all we do, so we're creating tools that help them run their businesses. With a founder's mentality and a 'team-first' attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love.
- SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind._

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