Trade Marketing Coordinator

il y a 2 semaines

Paris, France coty Temps plein

In-Store Expert

Company / Division
Coty France SAS / Luxury

Reporting
Trade Marketing Manager

Mission
The In Store Expert will be part of France Marketing/Trade Marketing team, reporting to a Trade Marketing Manager. You will be responsible to build a strong in-store visibility in line with guidelines and ensure perfect execution on its brand portfolio for the local market.

Key Responsibilities

Build and execute winning in-store visibility
- Define in-store CPS on its brand portfolio as per customer’s slots
- Recommend, create and align local in-store guidelines with local marketing and trade marketing
- Brief, validate and develop marketing materials in strong collaboration with suppliers
- Elaborate merchandising plan as well as efficient assortment optimization
- Perfect budget management as per brand allocation
- Manage relationship with external partners
- Analyze in store execution (Do/ Don’t) and recommend correctives actions if needed
- Recommend format, materials and execution for all sales force materials
- Execute tools with printing partners
- In charge of merchandising forecasts (doors opening, grids)

Engage and equip
- Collaborate with the Marketing & Trade Marketing Manager on in-store communication
- Communicate with sales force (LH) + and retailers to build strong and confident relationship

Build in-store and Beauty expertise
- Develop strong knowledge on in-store materials and budgets
- Manage in-store materials competitive intelligence via regular day on the field and store checks

Qualifications & Experience
- 4/5-year Undergraduate Degree in Marketing or Related Field
- Between 1 and 4+ years of Marketing/Trade Marketing and/or related experience
- Ideally a preliminary experience in the beauty sector
- Brand management, out-of-the-box thinking, strategic planning
- Ownership, dynamism, leadership and strong interpersonal & collaborative skills
- Business-oriented, initiative-driven, positive mindset and client-focused approach
- Fluent English for business purposes

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