Sales Strategy Specialist

il y a 7 jours


Lyon, France BANDAI NAMCO EUROPE Temps plein

Bandai Namco Entertainment Europe (BNEE) is a leading global publisher and developer of entertainment content for platforms including all major video game consoles and PC.

BNEE is building its reputation with franchises such as ELDEN RING, LITTLE NIGHTMARES, THE DARK PICTURES ANTHOLOGY, and the upcoming UNKNOWN 9 Awakening - developed by the recently acquired Reflector Entertainment based in Montreal, QC.

Part of the Japanese Bandai Namco group, an entertainment industry leader with a presence in video games, toys and amusement parks, Bandai Namco Entertainment Europe has 15 international offices with operations in 50 countries around the world.

**Poste**:
As a Sales Strategy Specialist, you will play a key role in optimizing revenue across our game portfolio. Working closely with the Sales Strategy Manager, you will support the development and implementation of SKU planning and monetization strategies for new releases and back catalog titles. This includes both digital and physical offerings, as you will ensure a consistent and consumer-centric approach across channels.

You will contribute to maximizing sales throughout the game lifecycle by collaborating with internal departments, production teams, as well as Bandai Namco Entertainment’s different regions (America, Japan ). You will also assist in analyzing data and market trends to improve monetization strategies for both players and the company.

Your main responsibilities include (non-exhaustive list):

- Producing a fair, consumer-centric and consistent cross-channel sales offering, from content to pricing and in collaboration with studios
- Developing and implementing premium content strategies for both digital and physical formats to increase add-on revenue and drive higher average basket value
- Being the center of knowledge for every “Sales Offering” information, from SKUs details to in-game monetization features
- Ensuring operational excellence in Digital Planning through the thorough bookkeeping of Digital Content Sheet (DCS)
- Actively supporting the sales and marketing departments’ processes by developing and refining sales strategies across retail and digital channels for our games, incorporating them into the regional strategic plans
- Chasing business opportunities to optimize revenues for our fresh titles (skuplanning, pre-order
- bonuses, digital incentives, trade marketing strategies )
- In close collaboration with the other members of the Sales team (digital, retail, e-commerce ), maximizing the lifecycle management of our back catalog products
- Helping the teams design the most consumer-centric and profitable offering across the Bandai Namco group portfolio (Dragon Ball, Naruto, Ace Combat.) and across all platforms (PlayStation, Microsoft Xbox, Nintendo, Steam )
- Providing advice to our production teams on their global post-launch revenue strategy (business models, DLC plans, in-game store merchandising,)
- Auditing monetization systems of current internal projects to help production departments to improve long-term engagement and generate incremental revenues
- Benchmarking competitive products, their business models, SKUs and sales strategies
- Defining monetization best practices and fostering their adoption across the company to grow additional content market share and revenue
- Monitoring Key Performance Indicators (KPIs) related to the monetization of players and providing reports to identify business opportunities (attach rate, engagement, conversion rate )
- Working with the Business Intelligence team to set up dashboards, create regular and ad-hoc performance reports & internal presentation

**Profil**:

- 3-5 years of experience in the video game industry, in business or sales roles
- Experience in both physical & digital distribution business models is a plus
- Deep knowledge of monetization practices
- Proven ability to work on multiple titles at any given time
- Extensive knowledge and a broad range of skills in Sales Strategy, both for digital and retail channels
- A solid experience in business strategy
- A passion for video games, with strong knowledge and awareness of industrial trends
- Fluency in English and ability promote collaboration across different languages and cultures
- Strong organizational skill with the ability to keep multiple threads of information and communication in mind at the same time
- Communication and presentation skills, as you will lead workshops with many different stakeholders
- Great relationship building, collaboration, communication and problem-solving skills
- Experience synthesizing, designing, and presenting data for maximum impact and understanding
- Proactive and creative with the drive to continuously improve and learn
- Ability to work in a rapidly changing environment, and to meet challenging deadlines and priorities
- Consumer-centric and business-driven
- Team player and service minded

**Autres informations**:
**Sounds interesting?**

**Additional Information**

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