Assistant Manager, PR

**Our Story**:
Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil's beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of _TIME1_00's 2024 Most Influential Companies, _Fast Company's_ 2024 World's Most Innovative Companies, and _WWD Beauty Inc's _Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

**What You'll Do**:
As Sol de Janeiro is rapidly growing and expanding, we are looking for a PR & Influencer Assistant Manager - EU to support & manage Sol de Janeiro EU (except DACH, PL, NL) PR, Influence & event strategy for the EU Marketing Manager. This position is a permanent contract and is based in Paris.

This role will report to the EU Marketing Manager

**What You'll Be Working On**:
**Organic & PAID Influencer & Press Strategy Development & Execution**
- Collaborate with local PR agencies (France, Italy, Spain, Belgium & Nordics) to implement both organic and paid influencer campaigns.
- Customize international influencer briefs to align with local market needs & new social platform trends.
- Initiate influencer casting, ensuring the selection of profiles that resonate with our brand identity & campaign targets, as well as reviewing and approving content.
- Proactively search for new content creators in each key market.
- Monitor campaign performance against established KPIs and compile comprehensive reports.
- Work closely with our retailers & distributors to orchestrate collaborations, define guidelines & approvals on all PR & influencers-related activities.
- Assess campaign outcomes through KPIs and provide detailed reports.
- Coordinate the creation and production of seeding mailers.

**Event Production & Execution Management**:

- Develop the PR & Influencer event strategy for the brand in collaboration with Marketing Manager.
- Collaborate with event agencies, Sol de Janeiro's creative & VM teams, and retailers to coordinate PR & influencer events from briefing to production & execution.
- Ensure all events are executed seamlessly, reflecting the brand's image and objectives.
- Assess event outcomes through KPIs and provide detailed reports.
- Strategic Initiatives & Ad-Hoc Projects:

- Explore and evaluate emerging platforms & creators.
- Cultivate relationships with new KOLs to expand our influencer network.
- Develop innovative PR strategies to enhance brand awareness and reputation.
- Contribute fresh, creative ideas for new launches, working alongside external partners (like TikTok, Influencers agencies etc.) to ensure increased efficiency.

**Competition, Trend & Business Study**:

- Monitor the competitive landscape across EU markets to identify key players, best-performing influencer & PR strategies, product launches, and brand activations in the beauty industry.
- Analyze emerging trends in digital platforms, content formats, and creator behaviors.
- Deliver regular benchmarking reports and strategic recommendations to support brand differentiation and local adaptation across markets.

**Monitoring, Reporting, and Budget Assistance**:

- Regularly monitor Influencer & PR coverage via our content tracking platforms.
- Create and maintain detailed reports on PR and influencer activities.
- Assist in budget planning and management to ensure cost-efficient campaign execution.

**Must Haves**:

- Minimum 3+ years' experience in PR & Influencer preferably in retail/cosmetics/luxury goods.
- Proven track record of managing successful influencer campaigns and PR events.
- Strong understanding of current social media platforms, trends, and analytics.
- Ability to work collaboratively in a fast-paced, dynamic environment.
- Open to travel across Europe and the United States.
- Rigor, autonomy, organization, adaptability, and proactivity are essentials for the job.
- Excellent written and spoken communication skills. Capacity to work in a multi-cultural and fast-paced environment.
- Business School or University Master's Graduate, with a major in Business, Management, or Marketing.
- Must be comfortable working a hybrid schedule (1-3 days per week in our Paris Office)

Required Language Proficiency: English fluency is a must

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**Why Sol de Janeiro?**:

- Competitive salary and bonus program
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be pa