Pr and Brand Marketing Lead

**We’re always on the lookout for people who share our ambition — passionate, driven people with fire in their hearts. Do you think you have what it takes?**

**OUR FUNDAMENTAL QUALITIES**

It’s never just a job at Dr.Martens. It’s a way of life.

We live and breathe our Fundamentals**:INTEGRITY. PROFESSIONAL. PASSIONATE. TEAM PLAYERS.**

Working for Dr.Martens is everything you’d expect it to be. We’re a diverse, passionate bunch who believe each role is as unique as the person who does it.

**THE GIG**

Working as part of the FRA/BNL/SCA Marketing team, you will lead all PR & Brand marketing and Culture activity in France, positioning Dr. Martens as a brand for different seasons and wearing occasions, rooted in rebellious youth culture.

In addition to:

- Working cross functionally, you will lead local PR initiatives in line with our global Marketing strategy
- You will work closely with an external PR agency to develop a PR strategy and tactics in line with commercial and brand objectives
- You will coordinate product placements for contributors, artists, celebrities, and partners
- You will support in content creation through media partnerships or through influencers
- You will build and maintain relationships with key national and local media outlets
- You will ensure PR plans support creative networks and raise awareness for local cultural causes
- You will contribute to the global PR reports, following guidelines and maximising the Global PR Framework
- Leading cross-divisional Brand Marketing initiatives communicating our brand identity and brand values to the target audience
- You will support local creative networks and raise awareness for unrepresented talents and local cultural/societal causes
- You will support with Music and Cultural activations including, but not limited to festivals and music gigs
- You will support in establishing sustainable practices across local Marketing initiatives and support the Dr. Martens Foundation locally.
- Analysing metrics and track the success of Marketing activities through KPIs as well as make recommendations for optimisation

**THE STUFF THAT SETS YOU APART**

To be our **PR and Brand Marketing Lead** you will also possess these qualities:

- Experience gained in PR and Brand within an international fashion, lifestyle, or cultural brand
- Fluent English & local language is essential
- Strong analytical skills
- Expertise in Fashion & Culture, especially among Paris spheres of influence
- Digital first mindset with expertise in Social Media
- Self-motivated, creative and open-minded personality
- A high standard of IT literacy is required. Knowledge of graphic design is advantageous

**WHAT’S IN IT FOR YOU?**
- Welcome to the family free pair of docs
- 65% off all docs and 50% off all accessories
- We have a dedicated culture team focusing on wellness and charity work across the business
- DM's online communications portal for recognition, company information and access to discounts from 100's of retailers and lifestyle events
- Our Employee Assistance Programme - for when times might get tough
- Mental Health First Aiders and the Mental Health Pledge
- DM Foundation, supporting and empowering our communities around the world
- At Dr. Martens, we are committed to creating an environment where we can all be proud to work and be our best. Part of this commitment is being an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, and age._