Global Junior Brand Manager Varilux

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over **150 countries** access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over **190,000 dedicated employees** around the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn

**Your #FutureInSight with EssilorLuxottica**

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible

Dans ce poste vous aurez comme principale mission l’accompagnement et le suivi de nos clients opticiens en collaboration avec un Top Account Manager. Ceci à travers la mise en place d’actions 360° en proposant à nos partenaires des solutions de développement des ventes.

**Mission**:
We currently have an International Junior Brand Manager career opportunity at our Charenton (France) location within our Global Marketing Department.

The job position is within the brands team, reporting to the Varilux Marketing Associate Director.

You will be in charge of supporting the growth of our iconic brand Varilux, through multiple channels assets with a strong focus on ECPs / prescribers.

**AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES**:
**Brand strategy**:

- Participate to the marketing strategy definition to accelerate the brand/market growth through Varilux product portfolio, marketing positioning, brand communication
- Distribution strategy

**Innovation**:

- Support the Brands team in defining long-term innovation strategy.
- Strong collaboration with R&D to build new and impactful BtoB stories,
- Convert technical knowledge to marketing campaigns and products
- Develop marketing materials with technical product support and participate in products demonstration
- Create, roll out and maintain technical content such as demos, videos, workshops, tutorials, whitepapers
- Work closely with the Medical Marketing team to develop new and impactful prescribers assets
- Work closely with Leonardo team to create impactful trainings for ECPs/prescribers
- Take into account key third parties such as Managed care or KOLs to maximize Varilux opportunity
- Collaborate with market consumer & research experts to co-design studies and test needed for innovation
- Work closely with Instruments team to innovate on the consumer journey

**Communication**:

- Support the Associate Director in designing or adapting 360° communication campaigns towards ECPs, prescribers in collaboration with the Creative Hub
- Support the Associate Director in defining and implementing communication strategies WW
- Participate in the construction and deployment of the internal communications strategy (events, contest, teasing, etc....) in the context of a product launch
- Work closely with Professional Relations manager to activate KOLs on key Varilux topics
- Be one of the markets' main contacts for their operational requests and participate in the EssilorLuxottica marketing network (sharing best practices, etc.)

**Business**:

- Help gather and analyze existing knowledge and information on different products/brands/categories/services/markets to identify trends and opportunities
- Help identify consumer needs relevant to the category/product
- Participate in competitive intelligence to maximize the product's impact on the market
- Monitor and analyze sales (in collaboration with the Business Intelligence team)

The ability of the selected individual to bring a strategic vision, to have a strong impact and drive, to be results oriented, to meet strict deadlines within a high pressure environment, to build on market feedback and to federate a project team will be key to succeed in the mission.

**PROFILE**:

- Level of knowledge equivalent to bac+5 as an experienced international marketing specialist
- At least a first experience in marketing (developing product concepts and brand positioning), business, development, excellent understanding of the marketing mix
- Empathy towards different targets. Ability to build consumers approach as well as operational BtoB marketing actions
- Proactive, autonomy
- Ability to collaborate effectively with a large number of players (regions, R&D, communication agencies) all in an international environment
- Ability to convince, influence, federate and make decisions
- Ability to structure a strategic recommendat