Brand Business Manager

**If you’ve worn a pair of glasses, we’ve already met.**

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over **150 countries** access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over **190,000** **dedicated** **employees** around the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn

**Your #FutureInSight with EssilorLuxottica**

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.

**Main responsibilities**:
Main opportunities & challenges to overcome:
Lead the **regional strategy of the EL Frames Portfolio on a dedicated category ( Premium & Fast Fashion brands : Vogue, Emporio Armani, Swarovski, Diesel... )**being **relevant** for **regional & local**teams as well as for **corporate**brand teams by **exploiting at best each single brand** **cross channel**while **ensuring a consistent brand portfolio & category approach**avoiding overlaps to **maximize the value contribution**to the EMEA growth.

Main Role &Responsabilities:

- **Develop and implement the full brand category strategic roadmap in the EMEA region**, in line with the Global Portfolio Roadmap & Brand strategies providing clear guidelines to the EMEA Markets on local execution (Growth Model, Best Practices...)
- **Drive Business Development in the Region**,
- Set priorities and ensuring adequate resource allocation to achieve yearly budget targets
- Prepare for medium & long term ambitions scouting for future growth engine
- Ensure tracking & reporting of the dedicated portfolio business performances for all EMEA markets to regional leadership team and corporate brand teams
- Adhoc product analysis to drive product relevancy in EMEA - in coordination with brand & product teams
- **Leverage & Optimize the group resources** (Product Knowledge, Lenses, Services...) to build a strong portfolio strategy relevant for the markets and the Group
- **Leverage Public Relations / Media / Education (Leonardo)**, together with the Corporate Global Teams in charge to:

- Ensure a strong amplification on key strategic brands / key markets in synergy with drive to store
- Drive recommendation to corporate teams on media investment & PR plan
- Develop relevant category/brand training path & contents to support the portfolio development
- **Coordinate local brand activities and projects connecting corporate & local stakeholders**
- Drive yearly budget preparation to set the right marketing calendar
- Leverage at best the promotional calendar optimizing the ROI
- Work on adhoc activities to support recovery plans when needed
- **Tracking of competitive environment to identify opportunities: product, marketing activities, etc.**

**Key stakeholders**:

- Global portfolio Managers
- Global brand & product teams
- Global ISC team
- EMEA Leadership Team
- EMEA Marketing Directors & local brand managers
- Training Team (Leonardo)
- Others: Lenses, Event,

**People Management**:

- (Team based in HQ in Paris)_
- One intern (non permanent FTE)
- **Minimum 8 years+ of** **B2B-2C marketing experience** and **business development**
- Solid cross functional and matrix-organization management skills
- Strong analytical skills - ability to conceptualize new ideas, strategies, build value creation
- Strong communication skills and Charisma to influence the EL Marketing Community
- Proactive and takes initiative
- Ability to think out of the box, agility in blurred or complex environment
- Excellent interpersonal skills and leadership skills to influence, build credibility and create his/her network within the Group
- Team player, ability to work with diverse groups
- Strong proficiency in English (written and spoken)

**Location**:HQ in Charenton Le Pont (Paris area)

**Our Diversity, Equity and Inclusion commitment**

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.