Associate Business Director

**Overview of job**:
EssenceMediaCom is looking for a Associate Business Director based out of Mumbai. You will be leading the media mandates for some of the key clients for FMCG client for EssenceMediaCom. Your understanding of inclination towards strategic thinking for media planning & business reconciliation will be added advantage as you’ll be leading an integrated team.

**Reporting of the role**:
This role reports to the Client Lead.

**3 best things about the job**:

- You would be working in one of the most exciting agencies and leading FMCG accounts.
- Scope to work on various target segments.
- Systematized working process.
- Vertical Learning Curve.

**Measures of success - In three months**:

- You would be expected to have full understanding of your portfolio of brand/s.
- Understand the different stakeholders within the agency and start building relationships with them.
- Helping your team to craft the agency response to the client briefs.

**In six months**:

- Ability to lead strategic & executional discussions with clients.
- You should be able to have full understanding of what is happening with your clients & lead your team in that aspect.
- Be visible as the leader of your team within the agency as well as with clients.
- Start interacting with our regional agency teams on client where applicable.

**In 12 months**:

- Lead the annual planning process for our clients.
- Be the seamless bridge between local clients & regional/global agency team.
- Converse on measurement metrics across touchpoints based on campaign objectives.
- Win awards in both internal and external forums like FOM, Cannes, Smarties, RAMAI, etc.
- Ability to start driving agency KPIs; balanced with client KPIs.
- Leading client engagement for a set of accounts with total billing 500+ cr. You’ll need to have a thorough knowledge of traditional media, opportunities available and build constructive relationships with key media owners where relevant using an innovative approach: in use of media, analysis to showcase efficiencies.

**Responsibilities of the role**:

- Brand guardianship on assigned brands.
- Build a relationship as the client’s strategic advisor on all communication related issues related to the brand/category.
- Clarify, formalize and manage client expectations on an ongoing basis.
- Develop strategic thinking for the brands handled.
- Supervise and lead Annual Operating Plans and Communication Review work with teams.
- Be the key contact for the Brand/Media Manager for the set of brands handled.
- Push the planning thinking by utilizing MediaCom’s research, systems and tools.
- Create monthly media reviews/reports.
- Proactively use all information to address P&G business issues.
- Lead conceptualization of local media campaigns/initiatives.
- Team supervision and development.
- Lead and manage the sub-teams, maintaining high level of motivation amongst team members.
- Ensure basic training and orientation of new team members and Mediacom/P&G.
- Ensure strict adherence to all SOPs and audit rules.

**What you will need**:

- Minimum 8 years of experience in a similar setup.
- Ability to lead the team with full authority. Also being able to motivate the team & take them along during times of high media activity.
- Being able to overcome the typical media agency pitfalls - build relationships with team members across the planning, buying, operations & the finance/billing teams.
- Being process driven.
- Having good relations with media partners.
- Ability to have a business acumen along with being a fundamentally strong media professional.
- Business Acumen with the ability to understand 360-degree media.

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