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Sr. Director Acquisition
il y a 2 semaines
Sr. Director Acquisition
**Paris, France**
**Meetic - Marketing /**
**Full-Time /**
**Hybrid**
APPLY FOR THIS JOB
**Meetic** is the European leader in dating services operating across 21 countries. As the source of more than 8 million couples, Meetic works to create the best user experience whether online, mobile or at the many events organized every week across Europe.A company focusing on a human philosophy, supported by the strength of an international group, our teams develop products with a strong social impact.
In recent years, Meetic has placed people and sustainability at the center of its focus through concrete actions: such as a green IT approach (reduction of servers, web eco-design, zero plastic...), friendly work environment, emergency leaves, WFH policy, work-life balance etc
**Position Overview**:
The Senior Director Acquisition will drive customer acquisition and growth across multiple channels, including offline media, digital marketing, SEO, ASO, trafficking, and technology. This role requires a strategic thinker with a deep understanding of both traditional and digital marketing landscapes, capable of integrating various channels to maximize ROI and drive business growth.
**Key Responsibilities**:
**Strategic Leadership**:
- Develop and execute comprehensive acquisition strategies across offline and online channels.
- Lead a team of marketing professionals, providing guidance and mentorship to achieve department goals.
- Collaborate with the executive team to align acquisition strategies with overall business objectives.
**Offline Media**:
- Oversee the planning and execution of offline media campaigns, including TV/Streaming, radio, print, and outdoor advertising.
- Manage relationships with media agencies and vendors to ensure effective campaign delivery and performance.
**Digital Marketing**:
- Utilize data-driven insights to optimize digital campaigns for maximum impact and efficiency.
- Manage relationships and JBP with key partners.
**SEO & ASO**:
- Lead SEO and ASO strategies to improve organic search rankings and app store visibility.
- Collaborate with content, product, and development teams to ensure best practices in SEO and ASO are implemented.
**Trafficking and Technology**:
- Oversee the implementation and management of ad trafficking systems and processes.
- Ensure the integration of advanced marketing technologies and tools to enhance campaign performance and measurement.
**Performance Analysis**:
- Monitor and analyze the performance of all acquisition channels, providing regular reports to the executive team.
- Use insights from performance data to refine and improve acquisition strategies continually.
**Budget Management**:
- Develop and manage the acquisition budget, ensuring efficient allocation of resources to maximize ROI.
- Track and report on budget performance, making adjustments as necessary to stay within financial targets.
**Qualifications**:
- Master degree in Marketing, Business Administration, or a related field
- 10+ years of experience in marketing and customer acquisition, with at least 5 years in a senior leadership role.
- Proven track record of developing and executing successful acquisition strategies across multiple channels in an international environment
- Strong knowledge of offline media, digital marketing, SEO, ASO, trafficking, and marketing technologies.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong leadership and team management skills.
- Excellent communication and interpersonal skills in English and French
**What we offer**:
- Operate in an international and multicultural environment
- A gorgeous working environment in the heart of Paris, spacious and modern office, rooftop, close to transport and amenities
- Many quality moments of sharing: office activities, summer party, team buildings
- Competitive package in line with the market
- Enjoy work-life balance
- Edenred lunch vouchers
- Classpass gym discounts
- Premium healthcare coverage with WTW
- Use our products free of charge
**Tech environment**:
- Learn through e-learning, conferences, Meetups and sharing sessions
- Agile, collaborative, stimulating and dynamic work environment
- Microservice architecture in constant evolution
- Tech Culture: crafts, autonomy and knowledge sharing
- Express your creativity by participating in our hackathons
- Work for a product with a high societal impact
**Hiring Process**:
- A first conversation with Maxime, TA manager (30/45 min zoom)
- A meeting with Marion, VP Acquisition Europe (60 min onsite)
- An interview with Céline, Chief Marketing Officer and Mickael, Senior Director, People (60 min onsite)
- A exchange with Matthieu, CEO Meetic Group (30 min onsite)
On your initial days, the HR Team and your team will make sure you start under excellent conditions.
**Practical information**:
- Contract start: As soon as you are ready
- Location: 53 Rue de Châ
