Sr. Director Acquisition

Sr. Director Acquisition

**Paris, France**

**Meetic - Marketing /**

**Full-Time /**

**Hybrid**

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**Meetic** is the European leader in dating services operating across 21 countries. As the source of more than 8 million couples, Meetic works to create the best user experience whether online, mobile or at the many events organized every week across Europe.A company focusing on a human philosophy, supported by the strength of an international group, our teams develop products with a strong social impact.

In recent years, Meetic has placed people and sustainability at the center of its focus through concrete actions: such as a green IT approach (reduction of servers, web eco-design, zero plastic...), friendly work environment, emergency leaves, WFH policy, work-life balance etc

**Position Overview**:
The Senior Director Acquisition will drive customer acquisition and growth across multiple channels, including offline media, digital marketing, SEO, ASO, trafficking, and technology. This role requires a strategic thinker with a deep understanding of both traditional and digital marketing landscapes, capable of integrating various channels to maximize ROI and drive business growth.

**Key Responsibilities**:
**Strategic Leadership**:

- Develop and execute comprehensive acquisition strategies across offline and online channels.
- Lead a team of marketing professionals, providing guidance and mentorship to achieve department goals.
- Collaborate with the executive team to align acquisition strategies with overall business objectives.

**Offline Media**:

- Oversee the planning and execution of offline media campaigns, including TV/Streaming, radio, print, and outdoor advertising.
- Manage relationships with media agencies and vendors to ensure effective campaign delivery and performance.

**Digital Marketing**:

- Utilize data-driven insights to optimize digital campaigns for maximum impact and efficiency.
- Manage relationships and JBP with key partners.

**SEO & ASO**:

- Lead SEO and ASO strategies to improve organic search rankings and app store visibility.
- Collaborate with content, product, and development teams to ensure best practices in SEO and ASO are implemented.

**Trafficking and Technology**:

- Oversee the implementation and management of ad trafficking systems and processes.
- Ensure the integration of advanced marketing technologies and tools to enhance campaign performance and measurement.

**Performance Analysis**:

- Monitor and analyze the performance of all acquisition channels, providing regular reports to the executive team.
- Use insights from performance data to refine and improve acquisition strategies continually.

**Budget Management**:

- Develop and manage the acquisition budget, ensuring efficient allocation of resources to maximize ROI.
- Track and report on budget performance, making adjustments as necessary to stay within financial targets.

**Qualifications**:

- Master degree in Marketing, Business Administration, or a related field
- 10+ years of experience in marketing and customer acquisition, with at least 5 years in a senior leadership role.
- Proven track record of developing and executing successful acquisition strategies across multiple channels in an international environment
- Strong knowledge of offline media, digital marketing, SEO, ASO, trafficking, and marketing technologies.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong leadership and team management skills.
- Excellent communication and interpersonal skills in English and French

**What we offer**:

- Operate in an international and multicultural environment
- A gorgeous working environment in the heart of Paris, spacious and modern office, rooftop, close to transport and amenities
- Many quality moments of sharing: office activities, summer party, team buildings
- Competitive package in line with the market
- Enjoy work-life balance
- Edenred lunch vouchers
- Classpass gym discounts
- Premium healthcare coverage with WTW
- Use our products free of charge

**Tech environment**:

- Learn through e-learning, conferences, Meetups and sharing sessions
- Agile, collaborative, stimulating and dynamic work environment
- Microservice architecture in constant evolution
- Tech Culture: crafts, autonomy and knowledge sharing
- Express your creativity by participating in our hackathons
- Work for a product with a high societal impact

**Hiring Process**:

- A first conversation with Maxime, TA manager (30/45 min zoom)
- A meeting with Marion, VP Acquisition Europe (60 min onsite)
- An interview with Céline, Chief Marketing Officer and Mickael, Senior Director, People (60 min onsite)
- A exchange with Matthieu, CEO Meetic Group (30 min onsite)

On your initial days, the HR Team and your team will make sure you start under excellent conditions.

**Practical information**:

- Contract start: As soon as you are ready
- Location: 53 Rue de Châ