B2c Performance

The vente-privee group has consolidated its various European brands, together made up of 6000 employees, under one unified conglomerate: Veepee. This coalescence marks a new chapter in its European history.

With Privalia, vente-exclusive, Designer & Friends, Eboutic and vente-privee, Veepee achieved a 3.7 billion Euro turnover as of 2018. Present in 14 countries now, Veepee is taking a leading role in the European digital commerce landscape.

**JOB DESCRIPTION**:
- Within the Marketing Operations team, reporting to the B2C Support Manager, your main missions will be to merchandise our platform(s) and support growth in your B2C region
- You will be responsible for a specific B2C country/region

**TASKS**:
- ** B2C performance**:You own the follow-up of the B2C performance of your region and set up relevant actions to support growth on your platform(s)
- Monitor (daily) B2C and B2B performance on your platform(s)
- Set up action plans in collaboration with other teams (CRM, Trade, Project) to act (pro-active and reactive) following trends and support growth
- Identify strategic levers to further improve the performance of your platform(s)
- Lead strategic projects for your region(s) e.g. High Returner, Loyalty follow-up, etc. by collaborating with all key stakeholders
- **
Merchandising of our platform(s)**:You deliver an attractive and optimised merchandising of the offer on your platform(s) in line with strategic Group objectives
- Manage the daily merchandising of homepage & tabs by working closely with marketing, planning and sourcing teams to ensure the best traffic allocation across businesses, strategic accounts and marketing operations
- Lock banners
- Ensure daily planning across businesses is optimised and doesn’t create issues on our homepage (e.g. too many media banners on a day where we have a strategic Flash sale opening) + challenge planning if necessary (BP HP highlight, Travel, etc.)
- Own the hiding process (daily hiding check, communication & execution as well as monthly reporting and follow-up)
- Manage an intern dedicated to your region(s): ensure onboarding and training on merchandising scope, divide/assign merchandising tasks and follow up on the correct execution
- **
Improve member experience**:You collaborate with multiple teams (Growth, Data science, UX, the Agency, CRM) to improve homepage (& tab) performance and enhance member experience
- Express improvement needs for tools, processes, and features on the homepage/tabs (A/B testing, benchmarking)
- Identify and arbitrate the best merchandising adjustments and mechanisms to support marketing activations (commercial events, MGM, editorial, etc.)
- Share business objectives with UX and data teams to improve the personalisation algorithm
- **
Daily quality & performance check: You perform daily checks to ensure everything is functioning properly on your platform(s) and performance is in line with expectations**:

- Be the point of contact for issues/questions/improvement opportunities for your B2C
- **
Data expertise**:You use data to steer actions to improve business performance (B2B & B2C)and merchandising
- Track full funnel performance and web behaviour analytics (Mixpanel) in order to enhance business & platform performance
- Track HP & tab performance through KPIs such as UV, sales entry rate, UDSV, share of voice per business, etc. in order to assess merchandising performance and steer action plans
- Collaborate with marketing data & insights, marketing excellence, Data teams to develop and improve relevant marketing reports and dashboards
- **
Collaboration with other teams**: You collaborate and communicate with key stakeholders for your region
- Collaborate closely with your marketing colleagues to optimise the platform & performance (implement actions plans)
- Collaborate closely & coach an operational B2C merchandising colleague
- Collaborate with key local stakeholders (sourcing, Excos, etc.)
- Act as the spokesperson for your B2C region within the company
- Give support to other teams for translation needs

**MUST HAVE skills**:
- ** Technical skills**:

- Strong analytical skills (perform analysis, deduct insights, develop strategies)
- Project management
- Commercial mindset & understanding of brand environments
- Consumer mindset & understanding of consumer trends
- Marketing knowledge (digital marketing, brand & trade marketing understanding, etc.)
- Proficiency in computer tools, mainly Microsoft Office Suite & G Suite
- Master in Veepee tools (Mixpanel, Microstrategy, Neolane, etc.)
- Professional fluency in English (spoken & written)
- **
Behavioral skills**:

- Attention to detail, organizational and prioritization skills
- Business and result oriented with an analytical mindset
- Proactivity and agility, ability to find solutions
- Creative and innovative thinking
- Strong oral and written communication skills
- Strong interpersonal skills

** BENEFITS**:
- Variable bonus
- Profit-sharing and incentive plan
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