Senior User Acquisition Manager W/m/d

il y a 6 heures

Lyon, France Million Victories Temps plein

Lyon (69)

Position Duties

As a passionate and strategic Senior User Acquisition Manager, you will play a pivotal role in driving Million Victories' growth. You will own the development, execution, and optimization of large-scale acquisition campaigns to accelerate our success in the competitive mobile strategy gaming market.

You will:

- Plan, launch, and optimize multi-channel UA campaigns (AppLovin, Google Ads, Meta, TikTok, Unity Ads, and more) to drive high-quality installs at scale
- Maximize ROAS on 8-figure annual acquisition budgets through data-driven bidding, segmentation, and optimization strategies
- Collaborate cross-functionally with Business Intelligence, Marketing, Game Design, and Creative teams to ensure alignment with business goals and player insights
- Conduct in-depth competitive analysis and market research to identify new growth opportunities, channels, and creative trends
- Brief and coordinate with the Creative Manager and design team to produce impactful ads informed by benchmarks, market best practices, and player motivations
- Manage creative testing frameworks and iterate rapidly to improve performance
- Define and request custom dashboards with BI to monitor performance and extract actionable insights
- Report campaign results and strategic recommendations to stakeholders and leadership
- Stay on top of industry trends, UA platform updates, and privacy changes to ensure Million Victories remains competitive globally
- Contribute to refining our UA strategy for new market expansions and upcoming product features

You have:

- Significant Experience : 4+ years in user acquisition within mobile free-to-play gaming or apps
- Analytical & Technical Skills : Proficient with analytics tools (e.g., Excel, Google Sheets, Tableau, etc.) and LTV prediction models. Strong understanding of tracking systems and attribution tools
- Tools Expertise : Familiar with creative benchmarking tools, AI tools, ad libraries, and ASO tools (e.g., AppTweak)
- ROI-Driven : You prioritize high-impact business actions and manage acquisition costs effectively
- Gaming Culture : A strong understanding of mobile gaming industry trends is a plus
- Soft Skills : Autonomous, strategic thinker with excellent communication skills and adaptability in a fast-paced environment

Additional Information

Contract : Full-time, based in Lyon, Paris, or remotely
Start date : As soon as possible
Median Salary : €45,000 per year

**Perks**:
Special perks:

- Hybrid work : 3 days remote per week
- Flexible working hours with the option of a 4.5-day week
Opportunity to become a shareholder of the company

And of course:

- Lunch card : €8/day, 50% covered by the company
- Access to sports equipment in the office
- Training & conferences supported to help you grow
- Quarterly / Monthly team lunches and a Christmas gift card
- ...and more

**Recruitment Process**:
We care about making this first exchange a meaningful one:

- 1. Initial phone call with Mélissa, our HR Manager, to understand your background and walk you through the process
- 2. Interview with Pauline our Lead UA Manager, to align on expectations and vision
- 3. Case study to assess your problem-solving and strategic thinking
- 4. Discussion with Adrien, our UA Creative Manager
- 5. Final interview with Charles our CMO

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