Marketing Executive

**Who We Are**:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

JOB MISSION:
Responsible for the strategic planning and activation of trade marketing & digital marketing across key French Lifestyle & Performance wholesale accounts (COURIR & key pure players accounts: Sarenza, La Redoute, I-Run, Alltricks ). The role is responsible to deliver against strategy and best in class sell-in & sell-out support within retail and online platforms.

Reports directly into Marketing Manager and will work closely with FR Sales leads, FR Marketing team, along with wholesale partners marketing teams to strategically plan, build & execute process, activate these strategic accounts and provide analytical evaluation & reporting

**MAJOR ACCOUNTABILITIES**:
**Trade & Digital Marketing with COURIR**
- Working closely with the Marketing Executive Lifestyle and FRSales Lead to plan the trade marketing strategy of Courir
- Define & develop the E-marketing strategy for COURIR (SEM, digital displays campaign, Social media..) to optimize the brand visibility and the sell thru
- Analyse & evaluate results of the digital campaigns and communicate results and ROI report to wider team

**Trade & Digital Marketing with Pure Players Performance & Lifestyle KA (Sarenza, La Redoute, i-Run )**
- Working closely with the Senior Marketing Manager to plan the trade marketing strategy of the following accounts (Sarenza, La Redoute, Spartoo,I-run, Alltricks ).
- Build account segmentation plans, have a clear picture on their consumer profiling, game plan and long-term vision to evaluate and prioritize support, tactics and investment
- Manage trade marketing budget and spend for owned accounts and report ROI
- Work with third party agencies and internal creative team to develop online marketing assets,
- Demonstrate an integrated customer journey across all marketing principles and the digital landscape, working closely with the marketing team to align and ensure efficiency of investment and activity for the team
- Obsess with the results through ROI reports, establishing objectives, budget spend and sell through target ahead of each activation
- Communicate results and ROI report to wider team
- Analyse & evaluate results to constantly learn and improve for future campaigns
- Generate relationships to be fully integrated with retail buyers & marketing teams as well as internal account managers and customer service.

**REQUIREMENTS FOR SUCCESS**:
Attainments:

- Strategic and commercial mindset with strong reporting and analytical skills
- Strong knowledge and obsession of the Sports & Lifestyle marketplace
- Experience in the sports, culture and lifestyle retail industry
- A strong Digital, Trade and/or Retail marketing background is essential
- Experience in managing SEM and Digital Display campaigns
- Strong Analytical skills and data-driven thinking, knowledge of website analytics tools
- Process driven with a clear understanding of working across multiple stakeholders, wholesalers, seasons, products, agencies and departments
- Good understanding of consumer behaviour and the ability to deliver campaigns from awareness through to conversion
- A people person who builds relationships easily

General:

- Relevant degree
- Exceptional organisation, time and management skills
- Innovative
- Able to evaluate priorities
- A creative mindset
- Good influencing skills & results orientated
- Total customer satisfaction mindset
- Conscientious
- Takes responsibility/accountability
- Enjoys fast paced, brand led environment
- Understands the sports industry

**Equal Opportunity Employer**:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.

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