Integrated Marketing Manager
il y a 11 heures
**ABOUT US**
At Xsolla, we believe that great games begin as ideas, driven by the curiosity, dedication, and grit of creators around the world. Our mission is to empower these visionaries by providing the support and resources they need to bring their games to life. We are committed to leveling the playing field, ensuring that every creator has the opportunity to share their passion with the world.
Headquartered in Los Angeles, with offices in Berlin, Seoul, and beyond, we partner with industry leaders like Valve, Twitch, and Ubisoft to clear the paths for innovation in gaming. Our global reach spans over 200 geographies, offering more than 700 payment methods in 130+ currencies.
**L**ongevity** O**pportunity** V**ision** E**njoy the game
**ABOUT YOU**
If you're passionate about building seamless mid-funnel experiences, love translating insights into action, and enjoy bringing together content, channels, and analytics to fuel growth, we’d love to hear from you.
**RESPONSIBILITIES**:
- Manage the marketing website as a strategic growth platform: structure updates, content planning, UX optimization, and coordination with design and development teams.
- Create and optimize ABM assets: personalized landing pages, downloadable gated content (ebooks, cases), and lead forms.
- Coordinate PR activities aligned with product campaigns and messaging.
- Build and analyze engagement funnels and dashboards to monitor behavior and conversions at the mid-funnel stage.
- Track key KPIs and evaluate the effectiveness of content
- and integration-driven campaigns.
- Conduct competitive and market research to inform messaging and campaign tactics.
- Collaborate cross-functionally with content, product, design, and sales enablement teams.
- Operate internal systems (Jira, Confluence, Atlas, Anaplan, Zip) for campaign coordination, planning, and task management.
**REQUIREMENTS**:
- Solid years of experience in integrated marketing, digital marketing, or B2B communications (experience in tech companies is a plus).
- Experience owning website and landing page content, structure, and performance optimization.
- Understanding of engagement and conversion metrics at the middle stages of the funnel.
- Strong skills in adapting messaging and content based on competitive and market research.
- Experience working cross-functionally with content, product, design, and sales enablement teams.
- Proficiency with internal tools such as Jira, Confluence, Atlas, Anaplan, Zip for campaign coordination and workflow management.
- Strong organizational and project management skills; detail-oriented and self-driven.
- Fluent English (written and spoken) is required; Russian is a mandatory.
The duties and responsibilities of this position may evolve over time to support the organization’s goals and individual growth. This job description is intended to outline the general nature and level of work being performed and is not intended to be an exhaustive list of all duties, responsibilities, and qualifications required.
Xsolla takes your privacy seriously and will not sell or externally distribute any personal data received during the hiring process. In accordance with applicable data protection laws, Xsolla is committed to protecting your personal information and respecting your privacy.
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