International Brand Manager

Company Description

Ubisoft’s 21,000 team members, working across more than 30 countries around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their commitment and talent have brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game-changing challenges, cutting edge technologies, and pushing the boundaries of entertainment, we invite you to join our journey and help us create the unknown.

**Ubisoft Annecy**

Founded in 1996, Ubisoft Annecy has developed many sagas, especially on Splinter Cell, Assassin’s Creed®, while focusing on multiplayer online and social aspects, and also on concrete game mandates such as Tom Clancy’s: The Division 2® and Ghost Recon Wildlands. We are now proud to have developed our own IP, Steep and more recently Riders Republic

More recently, we are working on innovation with the creation of a technological expertise hub around the Snowdrop engine pipeline, for which we are focusing firstly on engine and graphics topics.

Located in one of the most dynamic regions of France, our Ubisoft studio is settled between lake and mountains, in the middle of Annecy, also known as the Venice of the Alps, 30 minutes away from Geneva International Airport. Having a studio with perpetual growth, we are focusing on our team members' commitment and team work. Our ambition relies on innovation and excellence with an ultimate purpose: our players' satisfaction

**Job Description**:
As part of Ubisoft production studio in Annecy, you will participate in the creation of one of our brands. You will be defining and implementing the marketing strategy of this brand.

In collaboration with global publishing teams, you develop and facilitate the operational execution of the marketing strategy of the game throughout its lifecycle (from conception to post launch). You ensure that developments meet consumer expectations.

Your main objectives will be to:

- Define the game positioning through market analysis (trends, competitive benchmark, strategic industry stakes), with a strong focus on target audience definition (consumer studies, community workshops ) and the game’s key success factors.
- As a key stakeholder of the brand's success, in collaboration with the production team, you will support all different stages of development to ensure marketing choices translate into the elements of the game: universe, characters, game events, etc. to make game content and brand overall strategy consistent with each other.
- You will collaborate with a team of marketing artists to produce the main communication assets (styleguide, logos, trailers, demos, screenshots...) that support the brand marketing strategy.
- As the main marketing point of contact in the production team, you will be in charge of driving global publishing teams and contribute to operational marketing campaigns worldwide.
- You will coordinate different job families in charge of player and consumer relationships: playtests, community developer, consumer studies.

**Qualifications**:
From an higher education, you have several years of experience in **Brand Marketing**, ideally in the Entertainment industry and / or consumer goods.
- With strong leadership and an entrepreneurial spirit, you are the champion of the brand internally and externally. With strong communication skills, you are organized with a strong sense of initiative, you are used to working with creative profiles.
- You have solid analytical skills, a clear understanding of information (playtests and community feedback, consumer tests, benchmark ) and your data driven approach enables you to build relevant marketing strategies.
- You have high interest for innovation and in the video game industry or technology-intensive services.
- Great teamplayer, you are used to working within a complex organizational structures and an international framework.
- A fluent English (written and spoken) is required. French is a plus.

Additional Information

Ubisoft is committed to creating an inclusive work environment that reflects the diversity of our player community. Qualified applicants will receive consideration for employment without regard to their race, ethnicity, religion, gender, sexual orientation, age or disability status.

All information will be treated as confidential in accordance with the Employment Equity Act.

Integrating the Ubisoft French studios also means:

- Join passionate and highly technical teams, all driven by the desire to design and develop innovative games and stand out for their quality
- Collaborate with teams recognized for their experience on renowned franchises
- Develop expertise by par