Senior Product Manager

il y a 2 semaines

Paris, France ManoMano Temps plein

In less than a decade, ManoMano has become a key player in the home improvement and renovation sector.

Founded in France in 2013 by two French DIY enthusiasts amazed at the lack of digitalization in the market, ManoMano is now present in 6 European countries (France, Belgium, Spain, Italy, Germany, UK), federates over 5,000 sellers and now offers the widest range of DIY and gardening products online (+19 million products references).

Motivated by the prospect of improving the living environment of their customers and convinced of the importance of the home market for sustainable consumption habits, the ManoMano teams want to help write a new page in their industry, which is struggling to reform itself. ManoMano brings to a highly technical world the power of its sector expertise, combined with that of data and digital in all its dimensions, to offer our customers easy access to innovative advice, products and services 100% online.

The ambition of the Founders and, above all, of Manas & Manos? To accompany this sector transformation with a strong culture of boldness, in an ingenious and frugal organization that places people and teams at the heart of the company's development.

*** Key Responsibilities***:
**Digital Merchandising Strategy**:

- Develop and execute comprehensive strategies for homepage content and commercial animations
- Design and manage header and footer content optimization
- Create and implement brand media campaign frameworks with external advertisers

**Sponsored Content Management**:

- Design and implement sponsored article strategies, drawing inspiration from best practices in digital marketplaces
- Develop monetization models for sponsored content that balance user experience and revenue generation
- Conduct continuous A/B testing to optimize content performance and conversion rates

**Stakeholder Collaboration**:

- Interface between internal teams (other feature team’s Product manager,marketing, tech, sales) and external brand partners
- Facilitate cross-functional communication to ensure seamless feature implementation
- Negotiate and manage relationships with brand media partners

**Required Skills and Qualifications**:
**Technical Competencies**:

- Advanced understanding of online advertising mechanisms
- Proficiency in web analytics and performance measurement tools
- Strong data analysis skills for deriving actionable insights

**Business Acumen**:

- Good understanding of e-commerce dynamics
- Ability to develop monetization strategies
- Experience in digital marketplace product management

**Soft Skills**:

- Stakeholder management capabilities
- Strong communication and negotiation skills
- Strategic thinking and problem-solving abilities

**Preferred Experience**:

- 3-5 years in e-commerce product management
- Previous experience with marketplace platforms
- Background in digital advertising or content monetization

**Performance Metrics**:

- Display,CTR and CVR improvements
- Sponsored content engagement rates
- Revenue generated from brand media partnerships
- User experience satisfaction scores

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