Global Product Marketing Lead

**General Information**:

- Req #
- WD00088899
- Career area:

- Marketing
- Country/Region:

- France
- State:

- Hauts-de-Seine
- City:

- Rueil-Malmaison
- Date:

- Thursday, October 23, 2025
- Working time:

- Full-time

**Additional Locations**:

- France - Hauts-de-Seine - Rueil-Malmaison

**Why Work at Lenovo**:

- We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

**Description and Requirements**:
**Key Responsibilities**:

- ** Define category & positioning**: Synthesize customer/market insights into a sharp POV, value propositions, and messaging hierarchy for multiple audiences (consumer, prosumer, education, SMB as applicable). Run ongoing landscape tracking (features, pricing, motion);
- ** Segment & ICPs**: Build and validate segments, ICPs, and priority use cases; inform roadmap with quantified opportunity sizing.
- ** GTM & Launch orchestration with product groups**: Own GTM plan, launch tiering, readiness calendar, and cross-functional RACI.
- ** Sales & channel enablement**: Create pitch narratives, demo scripts, battlecards, objection handling, and training for internal sales and key partners.
- ** Content strategy**: Partner with stakeholders and execs on key narratives, customer stories, and hero demos that make the abstract tangible.
- ** Measurement & growth loops**: Define success metrics (adoption, activation, retention, NPS, revenue), instrument funnels, and lead post-launch experiments (pricing tests, onboarding, paywall, lifecycle CRM).

**What We’re Looking For**:

- ** 6-10 years** as a generalist marketing in tech, with experience in product marketing and preferably some exposure to software or apps marketing with a track record of successes
- Portfolio of crisp messaging simplified complex tech and moved metrics.
- Experience partnering tightly with Product/UX on roadmap input and demo design.
- Data-literate: can brief research, design experiments, and read dashboards.
- Executive-ready communicator; excellent brief writing and narrative storytelling.
- ** Bonus**: AI-enhanced experiences, growth marketing on SaaS/apps, global cultural sensitivities
- ** Education**: BA/BS required; MBA or equivalent experience a plus.

**Why Join Us?**
- ** 100% global, 100% hybrid**: Daily cross-geo syncs; frequent calls across time zones, possibility to be in office daily
- ** Travel**: ~15-20% for launch moments, research sprints, partner meetings, and events.
- ** Tools of the trade**: You’re fluent in briefing creative, building enablement, and partnering with research, growth, and analytics. You do as much as you make others do.

**What we offer to Lenovo employees**:

- Medical Insurance
- Pension/ Retirement Plan
- Employee Referral Bonus
- Children of Lenovo Employees Scholarship Program
- Lenovo and Motorola Product Discounts
- Internal E-learning Development Platform Available for Employees
- Employee Assistance Program, e.g., for health, legal & financial consultancy
- 50% reimbursement of the public transportation cost (Paris area - Rueil Malmaison)

We are looking forward to discussing this position with you soon
- We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class._

**Additional Locations**:

- France - Hauts-de-Seine - Rueil-Malmaison
- France
- France - Hauts-de-Seine
- France - Hauts-de-Seine - Rueil-Malmaison

**AI PROCESSING NOTICE**

We use AI-based tools to support some of our processes (e.g. online interviews recordings and transcripts) in order to achieve better efficiency, accuracy and for our documentation purposes. AI can make mistakes, but we always make sure that the outputs are manually reviewed by a human. You can always opt-out or contact us in case of any question.