Marketing Manager

il y a 3 heures

Lyon, France GoStudent Temps plein

We are seeking a highly motivated marketing manager to support the local Head of Marketing in the creation and management of marketing activity in the France/Belgium market. You'll have sharp, creative instincts, and be adept at working on integrated marketing campaigns that support GoStudent's lead generation and brand building objectives.
As a key pillar of the International Marketing marketing team, Marketing Manager will actively contribute to elaborate and implement strategies strengthening global GoStudent positioning and value. He / she will be empowered and owner of its projects with internal (Sales, Customer Care, Country Manager, Brand & Communication, Creative Studio, Digital Marketing, etc ) and external stakeholders (influencer, creative agencies) driving visibility and engagement.

**What You Bring To The Team**:

- At least 3 years of experience in a similar role, ideally in a startup or agencies
- French native, fluent english is also required
- Extreme rigour and sensitivity regarding written and visual contents
- Excellent redacting skills
- Proactive mindset, the ability to move from creative, B2B, social media content to translation.
- Great project management skills and ability to build relationships with stakeholders across the business
- Ability to work autonomously and take initiatives
- Flexible with change and excited to learn what's needed to bring projects to completion
- Proven track record of project management, including the ability to define deadlines and follow up on delivery and impact
- High energy and detail oriented, ability to work under pressure and manage multiple and varying needs in a fast-paced environment
- Enthusiastic about disrupting the education industry and making quality education available to everyone through technology

**What You Will Do**:
**Local marketing activations**
- Support the Head of Marketing to create, manage and execute local marketing plans
- Localise and review marketing content
- Support the Head of Marketing with influencer management, (maintaining existing relations with agency), local B2B partnerships, creation of performance ads
- Support post-mortem analysis to integrate key learnings

**Own local social media accounts**
- Own monthly local social media calendar especially for Instagram
- Create local-specific content including campaign amplification of local partners and campaign initiatives (be creative )
- Plan and execute the boosting plan across social media
- Own community management on social media

**Own local content and blog**
- Drive and execute local / keyword driven content and blog approach in alignment with global strategy, with technical support from SEO team
- Own the relationship with local content writers, including writing briefs supported by global SEO team, language-checks, approval and posting of global & local content produced

**What We Offer You?**
- An amazing and flexible startup atmosphere with highly motivated, young and open-minded colleagues
- Flexible working hours
- International surrounding with private courses to improve your language skills

**Please update your CV/Resume in PDF format.**

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