Product Marketing Manager Senior

Are you a B2B SaaS product marketer looking for new challenges and place to grow?
We are looking for an experienced Product Marketer to join our brand-new product marketing team. In this role, you will execute the go-to-market strategy for our social media management and analytics platfrom. Reporting to the Head of Product Marketing, you will work closely with product, marketing, and sales teams to deliver content, customer-facing teams enablement material, and campaigns to deliver Agorapulse's go-to-market plan.

**The location**
The position is remote and based in Europe.

**Languages**
The (Senior) Product Marketing Manager must be a native English speaker or be bilingual or, at the very least, highly fluent in English. A second language (French or German or Spanish) is a plus.

**Key Responsibilities**
- Creating and executing product launches
- Customer and Market research
- Driving product adoption
- Product education (internally and externally)
- Craft the messaging and positioning that clearly define the value proposition
- Customer-facing teams enablement
- Competitive intelligence
- Producing and hosting product webinars
- Managing the creation of a wide variety of high-impact marketing collateral and compelling content including web pages, presentations, case studies, product demos, feature videos, and more.
- Cross-team collaboration with other departments such as Product Management, Communications, Demand Generation, Partnerships, Revenue Operations, Customer Sucess, Sales
- Managing customer reviews
- Creating and updating FAQs

**Competencies**
- 3-5 years in high-growth B2B SaaS with a strong international presence
- Experience in planning and executing product marketing initiatives
- Strong communication, time management and project management skills, with the ability to juggle multiple projects and stakeholders simultaneously
- Track record of collaborating with product and marketing teams in a high-growth, SMB / mid-market environment
- Solid research skills with the ability to stay ahead of current product marketing trends
- A natural curiosity to test, measure, learn and iterate to get the best results possible
- Experience operating in rapidly changing environments
- Excellent presentation skills
- A team player, who also can work independently
- Understanding of B2B SaaS business model and processes

**Skills required to win**
Please find below a list of skills required to be successful in this position.
- Creative thinking
- Problem-solving
- Strategic planning
- Empathy
- Research and analytical skills
- Content creation and copywriting
- Translating features into value
- Mastering product positioning & messaging
- Driving alignment across teams
- Sales enablement
- Analyzing and optimizing campaigns

**Why work for us?**
**Fully international team**: With more than half of the employees working outside of France, Agorapulse is a truly international team. It comes with its challenges, but it's also the source of a lot of opportunities, it's a strength and it opens the door to a lot of learning opportunities on the marketing side.
**Strong values and culture**: We've built a very strong culture that you can have a taste for by checking our Glassdoor profile: 5-star rating out of 80 reviews and 100% CEO approval didn't happen by luck or bribes ;-)
We've defined our 6 core values altogether in a highly collaborative effort. These values weren't built top-down, but completely bottom-up. The CEO is accountable for the values to stay strong and alive, this is not a second thought.
**An ambitious and exciting vision**: Our vision is to solve the social media chaos and while doing so, help our clients see tangible business value in their work and prove that value to the people they work for (being a boss or a client). We're building an innovative solution to a global problem faced by almost every business and digital agency. As a consequence, we're aiming high in terms of financial goals (we'll share our full vision document with you during the interview process).