Head of Acquisition

Company Description
**À propos d’Europcar Mobility Group**

Europcar Mobility Group est l’un des principaux acteurs du secteur de la mobilité. Europcar Mobility Group a pour mission d'être la « mobility service company » préférée des clients, en offrant des solutions alternatives attractives à la possession de véhicules, avec une large palette de services de mobilité : location de véhicules, services chauffeur, auto-partage (carsharing), scooter-partage. La satisfaction des clients est au cœur de la mission du groupe et de l'ensemble de ses collaborateurs et cet engagement vient nourrir le développement permanent de nouveaux services. Europcar Mobility Group opère à travers différentes marques pour répondre aux besoins spécifiques de chaque client ; ses 4 marques majeures étant : Europcar® - le leader Européen de la location de véhicules, Goldcar® - la plus importante société de location de véhicules low-cost en Europe, InterRent® - marque « mid tier » à destination des clients loisirs et Ubeeqo® - leader européen du car-sharing (BtoB, BtoC). Europcar Mobility Group propose ses différentes solutions et services de mobilité dans le monde à travers un vaste réseau dans 140 pays (incluant 20 filiales en propre en Europe et 2 en Australie et Nouvelle Zélande, des franchisés et des partenaires).
- **About Europcar Mobility Group**

**Job Description**:
**Main objectives**:

- Generate qualified traffic on platforms
- Increase acquisition channels profitability
- Implementation and execution of Direct-to-Brand campaigns (i.e. campaigns delivered for Ecommerce, Call Centers, Stations)
- scope of Work : All brands in selected markets

**Major areas of accountability**:

- Create digital marketing strategies and implement digital marketing plans or roadmaps to support lead acquisition and brand awareness objectives across the business.
- Demand generator assisted by the promos, product differentiation, messaging and buyer persona developed by the stakeholders.
- Define, oversee and ensure best practice is adopted also how digital marketing channels will contribute to achieve eCommerce & Direct Sales goals, taking care about the engagement and improving the digital customer experience
- Manage the successful implementation and execution of D2B campaigns including agreed KPIs to measure impact and effectiveness.
- Formulate and deliver the Digital Marketing strategy for customer acquisition also working with key stakeholders to develop Digital Marketing plans that support business and revenue growth priorities,
- Oversees the development, implementation and delivery of a fully integrated Digital Marketing strategy to achieve business targets, as well as supporting brand governance programmes and tactics.
- Responsible for the quality of service and delivery of all integrated always-on digital media across Digital Marketing channels including SEO, PPC, Display, Affiliation and Aggregators.
- Leading the team across digital marketing channels ensure all touchpoints are aligned.
- Assess new digital marketing technologies, tools and techniques, and regularly review for best fit for the business.
- Ability to drive new leads via online channels and demonstration or evidence of ROI.
- Ability to grow customer base via digital marketing channels.
- Review and improve visitors using organic and paid search marketing as a key digital marketing channel
- Effective management of Digital Marketing team members, guiding day to day activities and ensuring that Digital Marketing objectives are implemented by the team.
- Generate leads for products and services.

**Internal and External relationships**:

- Internal : Marketing, IT, Purchase, Legal, Local markets
- External : Agencies, Google, Microsoft, Meta

**Qualifications**:
**Previous experience**:

- At least 5 years’ experience in Digital Acquisition activities
- Proven experience in Digital Marketing (agency, consulting or within an International brand)
- Business and performances oriented
- Experience in management of a team (onsite and offsite)

**Education level / certificates**: Master’s Degree in Business, Marketing, or related field

**Languages**:

- English & French: completely Fluent (working language)
- Spanish : really useful

**Computer skills and software used**
- Experienced with all universal software especially PPT and Excel (or equivalent)
- Analytics tool such as Google Analytics
- At least one digital marketing tool (SA360, CM, DV360, Meta BM )

**Personal characteristics**
- Confident, with keen and proactive attitude
- Good reporting skills
- Strong management skills
- Organized, autonomous, good management of priorities
- A strong sense of initiative, creativity, innovation and risk taking

Additional Information

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin or on a basis of disabilityze