Consumer Marketing Insights

Luxury
Global Consumer and Market Insights Lead
SKIN CARE - Paris based brands
Temporary position
**THE ROLE**:
It’s an exciting time to join Coty skin care efforts at the moment.
With the turnaround being in progress on Lancaster and the expansion to fast growing ultra premium segment with the brand Orveda, Coty is now focusing a lot of its efforts and ressources in building a strong & solid skin care business.
So do we in CMI where we are investing in helping the team grow their knowledge and human centricity.
This person will be responsible for driving consumer centric decision making in the Skincare category, by providing strategic and tactical insights (consumer, market, retail) using primary and secondary research, knowledge and expertise.
She/He will work hand in hand with Skin care SVP & VP on their relative business questions and will act as a support for any skin care related category matter, ultimately the Luxury Division CMO, CCO and President, to drive our brands in growth directions.
Your mission will be to fuel both marketing/development teams and trade/commercial ones. Answering all the questions and needs they could have.
Your role will also consist in strengthening and assuring a long-term partnership with key stakeholders ,
Our licensors (Orveda), making sure they understand & agree in our strategy. For this, you’ll assure regular presentation and debriefs and help your team to prepare all Top to Top meetings.
The director will be responsible not only to deliver timely insights on specific projects, but also to support broader strategic thinking on Skin Care, and its usage by current, lapsed and prospect users.
You will use varied methodologies and explore multiple sources of insights (consumers, shopper & analytics) to build strong synthesis & actionable recommendations for our brands and for the global CMI team.
You will achieve success in the role by activating a robust understanding of the consumers/ shoppers, of markets and competition to fuel growth and drive innovation, while carefully monitoring our brands’ image and hero products. es and Responsibilities:
Your key areas of responsibility will be the following -independently or under the supervision of the Luxury CMI & Strategy SVP
Be the objective consumer and customer expert and ensure that marketing teams take into account consumers and their needs, both current and future, in their plans
**Provide with category strategic framework at worldwide level**: analytics, brands performances, category & products trends, category long term evolution, white space identification
Support our Paris based brands marketing teams by providing Category market & Competitive Insights, Panels data, consumer data, U&A learnings, competitive models, and all the New Product Development pipeline research validation. Act as a strategic partner
Translate research and information across sources into actionable insights
Design and execute global qualitative and quantitative exploratory and evaluative research
Translate Marketing objectives into appropriate methodologies
Manage studies from questionnaire/screener design through to reporting
Maintain project schedules and communicate to marketing / external teams
Manage logistics
Create actionable reports with business implications, provide recommendations
Present the results to relevant stakeholders, facilitate discussions
Develop & deploy key market analysis tools within the organization (country insights reports, US skin care newsletter)
Link between global & local teams to maximize pertinence of brands’ strategy & initiatives
Accompany the brand teams in building strong concepts (both at brand & product levels)
Install new methodology/processes at company’s level (skin care BUTs)
Maximize the added value of existing sources, conduct desk research, identify gaps and provide recommendations on additional information sources
Manage, exploit (extract insights) and develop in-house databases and tracking tools
Manage vendor choice, development, relationships, contract negotiations and evaluations
Manage budget
One of your key mission will be also to manage a 1 people team, making sure each they develop themselves at best.
In this full-time role, you will report into the CMI Luxury & Strategy SVP, based in Paris.
**WHAT YOU’LL BRING**:
We are looking for professional further build their expertise for driving strategic insights into business decision making, preferably in the beauty and / or luxury industries (Cosmetics, Skin care, Fragrance) but not exclusively. An experience in skin care is a clear +.
Experience on driving both Analytics & insights, at global and local level, with proven agility in managing complex project work, and understanding principles of panel tools are appreciated
You are positive, constructive and curious for the world around you. Your desire to better understand real-life consumers is necessary. You must be a strong team player within the Global CMI team, eager to learn with others.