Marketing Manager

**PRESENTATION OF COMPANY**

Hankook France is the French subsidiary of the Korean group Hankook Tire & Technology, one of the world's largest tire manufacturers.

Our innovative technologies are designed to be disruptive... we are constantly investing in research & development to develop cutting-edge technologies that will define the mobility of the future.

This position reports to the Sales and Marketing Director and is part of the Marketing Department.

**JOB PURPOSE**:
1) Under direct supervision of Sales & Marketing director, the Marketing Manager proposes, implements follows the marketing plan in line with the global & local Hankook ‘s strategies.
2) She/He’s in charge of all marketing activities & manages a team to reach the objectives.
3) Her/His mission is to increase our brand awareness, our market share and the quality of our customer offers.

**ROLE AND RESPONSABILITIES**

**1) Marketing manager own duties**
- Management of marketing team: Supervision of 4 people + internship.
- Negotiate and communicate with European Headquarters and Global Headquarters: budgets, projects, reporting.
- Budget management and reporting.
- Project management and project planning of all marketing activities.
- Support Sales Directors and Key account managers with Sales & Marketing strategy per channel.
- Attend marketing meeting with key customers to align action plans.
- Support European HQ/Global HQ with all requests/surveys.
- Market information : participate in tire business syndicate (GFK / Europool).
- Participate or lead projects (eg. Electronic data management system, BtoB portal, CRM, etc).

**2) Trade marketing support**
- Events management : BotB Trade fairs, partners’ conventions, local events, BtoB hospitalities, sport properties, etc. Ensure Brand image with appropriate branding.
- Sponsoring: implement Global, European sponsoring and support EHQ for local implementation (football tickets, BtoB invitations for motorsport races, etc).
- Operational Marketing:

- Propose and implement National Marketing plans with Key account managers from 6 channels (Autocenters, Car dealers, Tire specialists, Pureplayers, TBR dealers, TBR fleets)
- Ensure consistency and implement local promotions (21 salespeople).
- Conduct Loyatly programs
- Create and provide POP materials, goodies, salestools.

**3) Digital, communication and Public relations support**
- Communication: create and implement media plan for France in accordance with Global guidelines.
- Update the websites (HK, LF) and ensure local adaptation.
- Adapt social media content with Pan European agency.
- Manage Public relations with journalists, translate or create Press releases.
- Internal communication : Market book.

**4) Data & Business intelligence**
- Gathers or purchase and structure market data and internal sales/customer data.
- Use and update data visualization tool to analyze and explore data.
- Provide KPI reporting for managers and sales people:

- Sell-in & sell-out prices
- Price list structures of competitors
- Competitors Product offer analysis
- Marketing trends and tire sales
- Internal Sales analysis and recommendations
- Ensure value chain analysis.
- Conduct internal communication & reporting (France and European HQ).

**KEY ACCOUNTABILITIES**
- Marketing team management (4-5 people).
- Marketing budget follow-up and reporting.
- Annual marketing plan (Trade marketing) construction and implementation (per channel/product line).
- Events & BtoB hospitalities organization.
- Ensure market data and pricing reporting (KPIs), analysis & recommendations.
- Communication/media plan creation and implementation.

**EDUCATION AND EXPERIENCE**

Minimum 8 years' experience in this position, ideally in the tire industry. BAC +5 in marketing, communication, or business school

**COMPENSATION AND BENEFIT**

Salary over 13 months depending on profile + variable + profit-sharing + benefits Executive status
- In accordance with regulations, all our positions are open to the recruitment of disabled workers. _