Service Lifecycle Marketing Manager

Stockholm, Sweden

**Elekta - Hope for everyone dealing with cancer**

In our world, billions of people, millions of cancers diagnosed each year. For everyone, it’s personal. Behind every treatment lies a story, a family, a future.
Behind every patient, clinic, and care provider, are real complexities, real needs, and a united purpose. We’re not intimidated, we’re inspired, because every difference - from the smallest tumor change to the greatest clinical challenge is a chance to innovate together and advance care. That’s why we’re here. With you. To set the new standard of care, making a meaningful impact on lives, for a world of difference.

**Provide exceptional service and seamless execution across the customer journey**
Step into a role where your work directly enhances patient care and clinical excellence. At Elekta, our Services team is driving value in radiation oncology through Elekta Care— the most comprehensive and data-driven service offering in radiation oncology delivered in a personal way. From proactive maintenance and lifecycle upgrades to expert implementation and peer-to-peer training, Elekta Care ensures minimized clinical downtime and maximized patient throughput. Join us and be part of a team that empowers healthcare providers with the tools, support, and insights they need to deliver life-changing treatments.

the end-to-end lifecycle management of the Service Portfolio, including but not limited to lifecycle services (Upgrades HW/SW, Tech Refresh, Obsolescence), educational (Peer-to-Peer) and professional services (e.g., site planning, radiation shielding, go-live support).

**What you’ll do at Elekta**

This person is responsible for developing and executing marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the entire lifecycle of service offerings. This role combines strategic marketing with hands-on operational excellence, supporting the full lifecycle of services. This roles bridges product/service development and market adoption, ensuring that each stage of the customer journey is optimized for value, retention, and growth.

Your role will include (but not limited to):
**New Service Introductions**:

- ** Conduct research and analysis** on trends and new lifecycle service concepts to inform marketing strategies and operational decisions.
- ** Identify and implement offerings** that contribute to lifecycle business growth and customer value (business case development, opportunity assessment, customer needs assessment).
- ** Lead go-to-market planning, execution, and strategy** for new service introductions, including global launch plan, messaging, and sales enablement.

**Lifecycle Management**:

- ** Define a clear and compelling vision** for the service lifecycle portfolio.
- ** Responsible for lifecycle management** (including phase-in and phase-out) and market readiness as part of New Service Introduction Process (NSI). Ensure completion of appropriate deliverables and knowledge transfer.
- ** Oversee the full lifecycle of service offerings**, from launch to renewal and retention, ensuring value delivery at every stage.
- ** Oversee overall positioning and pricing**, tailoring approaches to different markets and customer segments.
- ** Drive service contract renewals, upgrades, and customer loyalty programs**.

**Strategy & Planning**:

- ** Develop and execute comprehensive marketing strategies** for service portfolios, aligned with business objectives and market trends.
- ** Analyse market trends, customer insights, and competitive landscapes** to inform lifecycle marketing initiatives.

**Campaigns & Communications**:

- ** Develop compelling service positioning, messaging, and value propositions** tailored to customer needs and competitive advantages.
- ** Plan and execute integrated marketing campaigns** (digital, print, events, PR) to promote service offerings and drive customer engagement.

**Sales Enablement**:

- ** Create and distribute sales tools, training materials, and collateral** to support the sales team in communicating service value (e.g., sales collateral, presentation, customer-facing content).
- ** Collaborate with sales, product, and regional marketing teams** to ensure alignment and successful execution of marketing strategies.

**Collaboration Support**:

- ** Provide services and installed base marketing expertise** to regional activities and co-strategize marketing programs with regional teams.
- ** Participate in regular marketing meetings** and support high-level sales and internal training as required.
- ** Orchestrate cross-functional activities** to design service products that deliver new value in new ways for customers. Translate the converged service portfolio strategy into defined service products/offerings. Partner and align with regional leaders, other category product management leaders, and service delivery management on an integrated roadmap in early-stage ideation to ensure the effective deli