Brand Marketing Manager

**About Pelico**:
Pelico is an innovative French scale-up on a mission to revolutionize manufacturing intelligence through resource optimization. We have developed a **factory operations management platform** that enables factory teams to be more agile, efficient, and resilient, minimizing disruptions and ensuring continuous productivity. Our platform helps factories **manage their supply chains more effectively**, reducing bottlenecks and fostering seamless operations.

Since our foundation in 2019, we’ve partnered with industry leaders across **aerospace, industrial equipment, and luxury watchmaking**, transforming factory operations in over 15 countries.

Our work has also been recognized by **Safran (Digital Transformation Award) and Microsoft (Scale-up of the Year)**

**About our Team**:
With a **dynamic, multi-cultural team** of over 130 professionals across the US and France, Pelico is a melting pot of top-tier talent from Tech, Data Science, and Manufacturing domains.

Our collaborative environment fosters innovation and excellence, driving us to solve complex challenges and shape the future of manufacturing.

**Our Core Values**:

- Empowerment
- Ownership
- Resilience
- Outcome Orientation
- Playfulness

**Your role's mission**:
As Brand & Content Marketing Manager, your mission will be to drive Pelico’s brand marketing efforts and position the company as a category leader in manufacturing tech. You will shape and execute a compelling brand narrative that differentiates Pelico in the market, supports scalable growth, and aligns with our go-to-market and product strategies.

**Key Responsibilities**:
**1. Build and Elevate Pelico’s Brand Strategy**
- Develop and continuously refine Pelico’s brand positioning based on deep understanding of our product, customers, and market trends.
- Define and execute a full-funnel content strategy aligned with campaign goals and buyer journey stages.
- Lead the development of brand assets including messaging frameworks, tone of voice, and content guidelines.
- Ensure brand consistency across all channels through strong cross-functional collaboration with Product, Sales, and Customer teams.

**2. Operationally Support Go-to-Market Teams**
- Create engaging, campaign-ready content (e.g. case studies, whitepapers, pitch decks, thought leadership).
- Manage and animate Pelico’s owned media including the website and LinkedIn presence.
- Coordinate with external vendors for creative production and manage budgets accordingly.

**3. Align Content Marketing with Product Strategy and Market Needs**
- Collaborate with Product and Customer teams to transform insights into compelling narratives.
- Ensure 100% of content output reflects product messaging and ICP needs.
- Drive alignment through regular syncs with Marketing, Product, and Sales stakeholders.

**4. Build a Data-Driven Content Marketing Engine**
- Define KPIs, measure content performance, and iterate based on insights to continuously improve ROI.
- Manage the content marketing budget and track spend efficiency.
- Implement scalable tracking and reporting systems for data-informed decision-making.

**Location**: You will be based in Paris, with English as your working language. We offer a hybrid work arrangement.
- Pelico promotes inclusion and non-discrimination, and acts daily in favor of social mix, gender equality, senior citizens & disability_

**What We’re Looking For**
- 10+ years of experience in brand and/or content marketing in a B2B SaaS environment.
- Strong track record crafting compelling messaging and producing various content formats.
- Deep understanding of B2B SaaS go-to-market strategies and customer journeys.
- Proficient in website management, social media engagement, and SEO best practices.
- Strategic thinker with the ability to simplify complex ideas into clear, impactful messaging.
- Comfortable managing cross-functional projects and balancing multiple priorities.
- Data-driven with experience in marketing analytics and content performance tracking.
- High autonomy and adaptability in a fast-paced scale-up environment.
- Fluent in English (French is a plus, not required).

**What we offer**:
Our culture thrives on trust and empowerment complemented by benefits that truly support you like:

- Work on a **highly impactful product** that users love
- **Office locations**: In the heart of Paris (75002) and Miami, USA.
- **Stock Options**: Available for every employee.
- **Remote Flexibility**: Enjoy the freedom to work from anywhere.
- **Premium Health Coverage**: Up to 70% covered by Pelico (Alan Healthcare).
- **Meal Allowance**: €10/day worked, covered at 50% (via Swile card).
- **Transportation Support**: 50% public transportation coverage or an equivalent sustainable mobility package.
- **Collaborative Environment**: We foster a vibrant, growth-focused workplace where professional development and team connections thrive.

**Your interview experience**:

- HR screening Interview: 30-45 mins