Evapor Brand Marketing Manager

Welcome to our Philip Morris vacancy. Did you know that Philip Morris International is undergoing a revolutionary business transformation? We are evolving beyond being a leading cigarette company. Our goal is to change society and deliver a smoke-free future. Thanks to the imagination and perseverance of thousands of people at PMI, we have developed smoke-free alternatives to cigarettes.

And it does not stop there. We are investing in a portfolio of innovative products beyond nicotine. Whether in new product development, commercialization, operations, or science, we are putting our vision into reality every day and making the change happen right now

Do you want to be part of this transformation?

**To strengthen our team, we are currently sourcing an eVapor Brand Marketing Manager**

**Role Overview**

The **eVapor Brand Marketing Manager** is responsible for leading the strategic development of the eVapor category’s brand identity and tone of voice across all communications. This role drives the creation of brand strategies and campaigns that build awareness, acquisition, and retention, delivering measurable business impact.
It requires strong strategic leadership, creative excellence, and the ability to translate global frameworks into locally resonant initiatives across all channels and touchpoints, both offline and online.**

**Key Accountabilitie**

**Strategic Brand Leadership**
- Define and own the brand strategy for the category, translating global toolboxes into locally relevant narratives and master assets
- Lead cross-functional alignment to ensure strategic coherence, brand consistency, and consumer focus across Trade, Digital, CRM, Consumer Engagement, and Training
- Act as a senior advisor to stream owners and commercial leads, ensuring brand consistency and strategic impact

**Integrated Campaign Development**
- Architect the annual brand campaign calendar, integrating category priorities with channel-specific strategies and consumer engagement plans
- Champion innovation in campaign design, leveraging consumer insights to address pain points and elevate brand equity

**Consumer and Market Intelligence**
- Lead market and consumer research initiatives to inform brand strategy and messaging
- Translate insights into actionable strategies that anticipate market shifts and position the brand ahead of competitors

**Performance and Impact Monitoring**
- Establish KPIs and measurement frameworks to track brand performance across channels
- Present strategic insights and recommendations to stakeholders, driving continuous improvement and accountability

**Regulation and Marketing Code**
- Ensure all brand communications comply with local regulations and internal marketing codes
- Lead DRG/BMR approval processes with mínimal oversight, acting as the senior point of contact

**Requirements**:

- Business school degree with specialization in Marketing
- 5 to 7 years of experience in brand marketing and communications, preferably in FMCG, beverages, beauty, or luxury industries
- Proven ability to lead brand strategy and integrated campaign development
- Strong understanding of consumer insights and market dynamics
- Proficiency in Photoshop and InDesign
- Fluent in English (C1 level); additional languages are a plus

**How does this sound?**

**What will the selection process look like**:
**TA Screening**: Our Talent Acquisition team will perform an initial screening to assess whether your profile matches the defined vacancy requirements.

**Assessment**: If you pass the initial screening, you will be invited to complete assessments that evaluate your skills and competencies relevant to the role.

**Interview** - P&C Partners: The first interview will be with our People & Culture team to discuss your cultural fit and initial role expectations.

**Interview** - Final Discussion: The final interview will wrap up any remaining questions and finalize the selection process.