Paris Football Brand Marketing Mgr

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Who are we looking for?

What will you work on?

As a Paris Football Brand Manager, you will be a part of the Paris Brand Management function, reporting directly to the Paris Sports Performance Marketing Director. In this role your core duties will include:

- Identifying the people & organisations that best align to our brand values and can serve as the human face of our brand on the ground in one of our key cities. Then managing these relationships in a robust yet sustainable fashion, connection with football as a sharp point.
- Developing storytelling leveraging these relationships (athletes, clubs, federations, community partners), powered by our membership marketing engine, that drive consumer to become members, that coach our members to become better athletes*, and that reward our most engaged members IRL with the magic that only Nike can bring to life
- Gathering structured and continuous consumer & member insights to allow us to better serve members with passion, interest or affinity for football on the ground in Paris, and to feed back to EMEA/Global in order to help longer-term & seasonal concepts
- Facilitating production and execution on the ground of Global, EMEA and Local experiences and content capture

Who will you work with?

In this role you will work fluidly across the full city marketing team, as well as key partners like Sports Marketing, Comms and Team Sports. In close partnership with the EMEA Football Marketing team across mens, womens, kids, as well as Football Brand management teams across the EMEA region. It will also be expected for this role to interact on a regular basis with Global, EMEA & Local athletes, federations, clubs and community partners.

What you bring to Nike?

Essential requirements:

- Proven experience in marketing, with a strong focus on cross
- functional marketing.
- Prior experience in category or digital marketing, able to define and understand the full spectrum of the city consumer.
- A proven track record of connecting with our consumer through insight-led execution of cross-functional brand marketing campaigns
- Proven experience identifying, owning and managing external relationships with individuals and organisations, aligned to Nike’s strategic objectives
- Being fluent in the French language will be important to effectively own and manage external relationships.
- Deep knowledge of Greater Paris sport ecosystem
- Prior experience working closely with football clubs or federations

Leadership Defined Key Competencies:

- Instils trust by gaining the confidence and trust of others quickly through honesty, integrity and authenticity.
- Communicates clear vision and strategy that motivates others to action. Builds energy and optimism
- Cultivates innovation by creating new and better ways for us to work, and seeking new areas of marketing to test & learn
- Thinks Strategically about future possibilities and translates them into breakthrough strategies. Thinks beyond the day to day, taking a core interest in our consumer & athlete

Core Functional Competencies:

- Modern Consumerist - Ensure our consumers are at the forefront of everything we do in the city=
- Brand Management - Timely and effective delivery of Marketing Plans through extensive cross-functional collaboration
- Digital Mindset - Work closely with the team to execute the brand plan to drive member KPI’s, brand and business growth to be defined through CFE goal setting.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender e