Business Communication Manager
il y a 7 jours
Main Mission
The Head of Business Communication is responsible for the consistency, updating, and dissemination of corporate and product communication materials, as well as the organization of internal and external events. He/she plays a key role in enhancing the company's image to clients and external stakeholders.
Key Responsibilities
1. Business Communication Strategy
- Define and implement communication plans for clients (newsletters, information campaigns, product updates).
- Spread a ‘business’ culture within the company
- Ensure the consistency of client messages with the brand strategy and business objectives.
- Collaborate with Marketing, Business Intelligence, Sales, and Product teams to anticipate clients’ information needs and respond proactively.
- Monitor performance indicators of client communications (open rates, engagement, feedback) and adjust actions accordingly.
2. Corporate Documents Update
- Ensure the consistency and updating of institutional materials (corporate presentations, brochures, etc.).
- Collaborate with internal teams (HR, finance, general management) to ensure content accuracy.
- Supervise the dissemination of brand messages across various channels (website, intranet, social media).
3. Product Support Update (API & CDMO)
- Work closely with product and tech teams to keep product sheets, technical presentations, and sales support documents up to date.
- Ensure that the materials are understandable, aligned with the marketing strategy, and tailored to different audiences (customers, partners, salespeople).
- Participate in the creation of educational or demonstrative content (videos, infographics, guides).
4. Event Management (Trade Shows, Trade Fairs, Town Halls)
- Lead the organization of external events (professional trade shows, conferences, trade fairs): logistics, communication, coordination of speakers.
- Organize internal events (town halls, general assembly) in collaboration with HR and management.
- Ensure the company’s visibility at events and measure their impact (press coverage, leads, satisfaction).
5. Communication Support for Innovation Teams
- Develop communication materials to highlight innovation projects.
- Simplify and explain complex technical concepts for a broader audience.
- Create compelling storytelling around innovation initiatives to engage stakeholders.
Education / Experience
- Higher education in communication, marketing, or equivalent.
- Minimum 5 to 8 years of experience in a similar position, ideally in a tech or B2B environment.
- Strong product sensitivity and interest in innovative environments.
Technical skills & Competencies / Language
- Excellent written and verbal communication skills in French and English.
- Ability to simplify technical content, and to promote the brand
- Proven experience link to business problematics (marketing, sales)
- Organizational skills, rigor, and autonomy.
- Proficiency in communication tools
- Proven experience in event project management
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