Senior Brand Manager Martini West Cluster

Posted
15-Jan-2025
Job type
Full time
Country
France
Location
Paris
Lead recruiter
Massimo Li Volti
Function
Brand Management
Reporting Line
European Martini Brand Director
On-site/Remote
On-site
Level of experience
Professional (Management)
Contract type
Permanent
YOUR OPPORTUNITY
Martini in the West Cluster is one of the key brands for the markets in the cluster. Martini France is the biggest BMC globally after Country X. In Belgium, consumption of Martini per capita is the highest in the world. The combination of all markets in the cluster value close to 110 mio USD NSV per year.
Key to the success of Martini in the European region is to establish a healthy Martini business by stabilizing the core while growing the rest of the product portfolio. Some key projects in FY26 will be underway to accomplish that.
As the Senior Brand manager Martini West Cluster, you will be accountable for delivering the brand performance targets in all West markets for Martini, driving value creation for our company. You will be co-creating the legacy of Martini and support key decisions that will significantly affect the presence and positioning of the Martini brand in these markets. You are an equity builder, hyper focused on executing strategies that sway consumers’ perceptions.
For FY26 there is a full brand relaunch coming up on Martini. You will be instrumental in executing the relaunch within your respective countries in the West Cluster in close collaboration with the Brand Director Martini West cluster & Regional Brand director.
This role is based out of Paris, fluent French is a must
RESPONSIBILITIES
Consumer, shopper and customer understanding
- Builds deep understanding of target consumer and shopper groups to inform Brands strategic & operational planning and optimize the deployment of brand assets
- Develops, in partnership with Insights team, a robust situation assessment for the brand in the assigned markets as input into the annual integrated activity planning process
- Supports the regional Innovation Strategy to identify consumer, shopper or customer opportunities in the assigned markets which can be addressed through new product innovation.
- Build strong data driven relationships via audience precision targeting, personalized, adapted content and experiences to effectively address consumer needs, driving point of differentiation and value for the brand.

Brands strategy and activity planning
Actively consults on and guides European strategic planning on portfolio and geographic participation strategy and A&P budget allocation
Inputs in the definition of short-mid-long-term growth plans, strategic priorities, implement global pricing strategy and methods for measuring and evaluating A&P spend effectively
- Recommends and secures alignment on how to allocate assigned Brands A&P by activity in order to optimize returns and achieve the Jobs To Be Done
- Plans & builds consumer centric brand experiences in line with the approved IAP that deliver seamless consumer & shopper journeys using the available ecosystem: creating & execution BTL platforms & activities, supporting markets to execute at scale.

Integrated brand communication
- Works in close partnership with the regional team, partnering to deliver projects and ensuring the Cluster’s voice is heard and considered in the strategic development.
- Leads the execution of selected global brand assets

Ensures successful integration & activation in the assigned markets of global brand assets, including digital & content programs.
Ensures that brand assets adhere to global brand guidelines and local social responsibility policies and regulations.
- Provides brand input and partners closely with Regional & Local Customer Marketing on execution of all shopper-facing activities developed in the region, including all advocacy programs.
- Manages directly the execution of brand campaigns in the countries.

Business performance management
- Accountable for delivery of Brands performance targets in the assigned markets (revenue, EFO, profitability, share, equity)

Shares accountability for the markets Brands P&L
Follows up on the Brands performance targets into Countries within the region and manages them closely to ensure delivery, identifying risks and opportunities and flagging where to take corrective action where necessary.
- Actively monitor Brand KPI’s an provide guidance on corrective action. Ensure clear M&E for 80% of total investment, identify & prove-out growth drivers to scale in service of the roadmap.

Creating a winning team
- Supports & orchestrate effective matrix working within and between Global, Europe, Country/cluster teams
- Works in close collaboration with Local Customer Marketing and everyone in the Regional Brands team

Role to Identify, develop, and make improvements to new ideas, techniques, procedures, services, or products
SKILLS & EXPERIENCE
- Strong Marketing experience with exceptional brand building skills. Familiar with France and L