Brand Activation Manager

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill, Compeed, Solpadeine, NiQuitin, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to win in self-care.

We are looking for a Brand Activation Manager for a fixed term contract of 6 months. 

Scope of responsibility: Market/Country
Reporting line: S&W Cluster Senior Marketing Director / Doted line to Market lead

Translates brand  strategy into a clear activation action plan in partnership with CS&I and the market lead in his/her country/market.  

•    Exposed to the brand strategy and key objectives (metrics and KPI's) defines an activation plan brief in partnership with brand managers and aligns with CS&I to create the action plan.
o    Defines desired distribution priorities according to brand positioning and sets the reach ambition to brief and align with CS&I input from channels/sales.
o    Defines the desired price brand positioning according to brand positioning, competition bench and consumer perception to align with CS&I commercial and RGM inputs.
o    Defines the desired assets to play in store to maximize the activation and aligns with CS&I input on feasibility and shopper insights.
o    Defines the desired plan calendar to match with media according to consumer insights (season, annualization of results, etc..) and aligns with CS&I on commercial input for feasibility and best dates to create a full activation promo/advertising/pos animation calendar
o    Defines desired HCP priorities and key assets and aligns with CS&I

Coordinate and manages priority at country/market level

•    Coordinates with the local CS&I team and validates with the Market Lead the priorities to match category priorities and country priorities.

•    Consolidates and creates the activation calendar in partnership with CS&I

•    Follow ups plans execution and tracks and shares status and first results

•    Shares and presents the category/brand plan with the Market lead and CS&I to local sales team in convention, sales meeting etc.

Enhance visibility on plans and unified priorities fitting into country context and responding to cluster plan.

•    Manages and shares country calendars and plans with all stakeholders

•    Defends and explains the prioritization after aligning with the local CS&I team and the Market lead and ensures it is within the cluster activation priorities guidelines frame.

• 10 years + in brand activation, experiential marketing, trade marketing, or brand management
• Experience ideally pharmaceutical or FMCG industry
• Proven track record of delivering successful activations or events
• Fluent in French and English
• Excellent soft skills, particularly in influencing stakeholders, coordinating activities across teams and negotiating outcomes.

Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Find out more about Total Rewards at Perrigo. 

Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here

Applicants please note: To apply to this position please click the APPLY button at the bottom of the application.  (The SAVE button will only save your profile information but not submit an application for this open position.)  Thank you.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law.  #weareperrigo