Senior Brand Manager – Brand Architecture

il y a 3 jours

Paris, Île-de-France Pernod Ricard Temps plein

Want to join a fast-moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry? We are looking for a
Senior Brand Manager – Brand Architecture & Activation Asia
You will be based at The Island, our office in central Paris.

Your key missions

Martell cognac is a strategic brand for Pernod Ricard group, with 2 big geographical focuses: Asia and US/Africa.

Asia region and China in particular is where the brand has the strongest footprint, from Ultra Premium to Prestige.

Working hand in hand with his peers, the Senior Brand Manager Brand Architecture & Activation Asia

plays a central role in the annual Chinese New Year gifting campaign:

He initiates and leads the development of the Limited Edition designs across the Portfolio (from Ultra premium to Ultra Prestige)

He also contributes to the full ecosystem, from Content to Merchandising & experience, in order to secure maximum impact and talkability around the campaign, activated in more than 15 markets..

On top of that, he takes as full ownership of L'Or Zodiac collectable, from ideation to product development and drives content assets creation.

The role requires strong project management skills, product development skills, artistic sensibility and ability to work with diverse teams: Drive markets, Creatives, Product development team.

DESIGN THE CHINESE NEW YEAR LIMITED EDITIONS ACROSS PORTFOLIO

  • Lead the creative brief and design development, in collaboration with the C&C, across the portfolio (VSOP, Noblige, Cordon Bleu, XO, XXO)
  • If interest, identify the Chinese artist & manage the collaboration (brief, contract, counterparts..)
  • Lead the product development with Cognac, complying with 5 Stage Gate process and S&R guidelines
  • Engage the markets through IBP process, and secure strong commitments (+15 markets)
  • Tightly manage A&P budget, and overcosts targets
  • Competitive benchmarking & format innovation

LEAD L'OR ZODIAC COLLECTABLE, FROM PRODUCT DEVELOPMENT TO CONTENT

  • Manage the development of the Zodiac collectable of L'Or de Jean Martell, the pinnacle of the collection
  • Collaborate tightly with Cellar Master
  • Lead the creative development of all content assets, from product KV to moodshots
  • Work closely with creative teams & production to ensure delivery on time and on budget

CONTRIBUTE TO CONSUMER EXPERIENCE & ECOSYSTEM

  • With his peers, actively contribute to the full ecosystem from Content to Merchandising & engagement
  • Work hand in hand with markets and Prestige+ team for gigantic pop-ups and HNWIs tailored experiences
  • Collaborate with PR team to drive talkability

If you recognize yourself in the description below, don't wait to apply

  • 5 years of marketing experience in FMCG/Luxury, with strong interest in Spirits industry. Understanding of Chinese culture is a strong plus.
  • Fluent in English, French is a plus.
  • Strong project management skills, very well organized with capacity to drive and adapt to very diverse profiles
  • Proven experience in product development (from design to technical execution)
  • Detail-oriented
  • Great collaboration skills, across boarders

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