CRM Project Manager H/F

Company Details
The Septodont Group is a world leader in the development, manufacturing and distribution of innovative dental products. Based in France, the Group employs more than 2,000 people and has production sites in France, India, North and South America, as well as an international distribution network covering more than 150 countries.

Every second, 20 dental anesthetic procedures are performed worldwide using Septodont products. The Group produces 600 million anesthetic cartridges and 200 million dental needles each year, representing more than half of global production.

At Septodont, employees are at the heart of performance. The Group is committed to talent development, diversity and inclusion, and offers a responsible and stimulating working environment.

Job Summary
As part of our fast-paced digital transformation, Septodont is seeking a
CRM Project Manager
to join the Global Digital Marketing team, reporting directly to the Senior Digital Marketing Manager.

Positioned at the core of our global digital marketing strategy, your mission will be to
help build stronger, more direct relationships with our customers.
You will play a
key role in driving business growth
by executing lead
nurturing strategies
and optimizing the conversion funnel to
deliver high-quality leads to sales teams across markets.
Our dynamic, cross-functional Digital Marketing team is part of the Global Downstream Marketing Team, alongside Product Marketing and Corporate Branding.

Responsibilities
Responsibilities:

• Deploy and optimize lead nurturing and lead generation tactics to deliver qualified leads to sales teams and enhance overall commercial effectiveness.
• Manage the Marketing CRM daily and ensure seamless integration with the Sales CRM and key lead generation channels (META, Google, brand websites).
• Implement and oversee email marketing campaigns across all stages of the customer journey.
• Improve campaign performance through A/B testing, data analysis, and actionable insights.
• Suggest CRM enhancements (data capture, personalization, reporting) and leverage data for advanced segmentation and targeting.
• Monitor and analyze results to refine lead nurturing strategies and boost conversion.
• Collaborate closely with internal stakeholders including Digital Marketing, Product Marketing, IT, and Business Intelligence teams, as well as external partners, to successfully manage projects

Benefits:

• Profit-sharing and incentive bonuses
• Target-based bonuses
• 10 days of RTT (reduced working time) per year
• 55% reimbursement of Navigo travel pass
• Compensated teleworking
• Mutual insurance
• Meal vouchers
• Works council

The position is based in
Paris 12th arrondissement
(Nation).

Qualifications
Profile:

• Degree: Master's or bachelor's in digital marketing, Business, Information Systems, or related fields. CRM certifications are a plus.
• Experience: At least 2 years in digital marketing with a track record in lead acquisition, lead management, and customer retention.
• Technical Skills:
• Proficiency in CRM and/or marketing automation tools (e.g., Salesforce, HubSpot, Microsoft Dynamics, Adobe Marketing Cloud), including configuration, customization, and system setup.
• Knowledge of sales enablement platforms is appreciated.
• Strong understanding of online acquisition channels (email marketing, SEA, Social Ads, SEO).
• Analytical skills (Excel, Power Query, DAX) and familiarity with reporting tools (Looker Studio, Google Analytics, Power BI), with the ability to interpret data and transform insights into actionable improvements for processes and campaign performance.
• Languages: Professional proficiency in English and French (spoken and written).
• Soft Skills: Proactive, solution-oriented, team player, excellent communication skills (frequent presentations), and ability to work in a desire to work in an international environment
• Additional Assets: Experience in CRO and knowledge of compliance and data privacy regulations in the healthcare/pharmaceutical sector.

Contract type
Permanent