Manager of AI Engagement Manager, Firefly

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours

The Opportunity

Join our "DevOps for Content" revolution, where we partner with global brands and agencies to transform their end-to-end creative workflows—from ideation through activation—to unlock the GenAI-powered Content Supply Chain.

As a Manager of Firefly Customer Engagement, you will lead, mentor, and inspire a team of AI Engagement Managers—our customer-embedded strategists and product owners—who shape and realize customers' GenAI transformation journeys. Your team operates at the intersection of product, engineering, enterprise consulting, and client advocacy, ensuring fast, iterative value realization that drives adoption, growth, and trust.

This role calls for an inspiring people leader who balances mentorship with hands-on engagement. You'll serve as the ultimate advocate for your team and your customers—empowering your AI Engagement Managers to deliver value at speed, building long-term executive relationships, and ensuring the voice of the customer fuels Adobe Firefly's product innovation.

Your team of Engagement Managers will form part of the EMEA Forward Deployed Engineering Team.

If you are passionate about cultivating top consulting talent, scaling GenAI adoption, and translating bold ideas into measurable outcomes, this is your stage.

What You'll Do

Team Leadership

• Recruit, coach, and empower a high-performing team of AI Engagement Managers.
• Create a culture of customer obsession, product ownership, and continuous learning, centered on GenAI and Adobe Firefly.
• Act as mentor and sponsor—guiding AI Engagement Managers on executive presence, value realization, and scalable playbooks.
• Champion career development and inspire your team to raise the bar across every engagement.

Customer Engagement & Program Delivery

• Oversee and steer large-scale enterprise programs focused on Firefly and GenAI adoption.
• Ensure your team applies Forward Deployed Engineering principles—rapid prototyping, iterative feedback, and agile collaboration with customers.
• Act as the executive escalation point and trusted advisor for strategic customers.
• Own and maintain escalated risks across your Engagement Managers' portfolio's.
• Reinforce a culture of measurable impact—every engagement tied to business value and ARR growth.

Strategic Leadership & Partnerships

• Partner with Product, Engineering, and Customer Success to translate field insights into Firefly's roadmap.
• Lead your team to pilot new features and best practices—accelerating adoption and shaping Adobe's GenAI delivery standards.
• Represent your team in executive reviews, customer workshops, and cross-functional forums, elevating Firefly's role in the enterprise GenAI market.

Thought Leadership

• Stay current on GenAI, creative automation, and content supply chain advancements.
• Enable knowledge sharing across teams, embedding lessons learned into reusable playbooks and scaling innovation across engagements.
• Advocate for best practices in customer engagement, consulting excellence, and GenAI adoption inside and outside Adobe.

What You Bring

• 8+ years in digital strategy, enterprise consulting, or AI/ML roles; 2+ years in people leadership or team management.
• Proven ability to lead customer-facing consulting talent—mentoring high-potential Engagement Managers to elevate impact and executive presence.
• Deep understanding of GenAI, Adobe Firefly, and first- and third-party AI models, with the ability to translate concepts into business value.
• Experience delivering enterprise-scale digital transformation or AI adoption programs with measurable impact.
• Familiarity with Adobe Creative Cloud, Firefly, and GenStudio Modules; Adobe Experience Cloud knowledge is a plus.
• Expertise in scaled agile delivery methodologies and tools (Jira, Confluence, Miro).
• Exceptional communication and executive influence—capable of simplifying complexity and driving alignment at the C-suite level.
• Flexible, adaptable, and energized by fast-paced, high-growth environments.
• Willingness to travel up to 30% for customer and team engagement.

As our many awards will tell you, at Adobe you'll be immersed in an exceptional work environment that is recognized around the world. You'll be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog, and explore the fantastic benefits we offer at

Adobe is an equal opportunity employer. We hire talented individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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