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Senior Brand Manager Brand Architecture

il y a 2 heures

Paris, Île-de-France Pernod Ricard Temps plein

Want to join a fast-moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry? We are looking for a
Senior Brand Manager - Brand Architecture & Activation Château Sainte-Marguerite
You will be based at The Island, our office in central Paris.

You will lead the management and activation of CSM brand portfolio with the objective to constantly enhance the brand's value proposition and grow the business

Your key missions:

Portfolio Management
: Oversee the enhancement / rationalization of the range (restages, formats, secondary packaging,
design to sustainable value
projects), and follow-ups with markets

Brand Activation
: Lead the development / update of brand experiences, on-trade activations, visual merchandising and market guidelines

POS development:
Manage POS catalogue and lead the development of new tools if needed

Brand World
: update brand visual identity guidelines if needed and ensure actionability

Transversal:
Champion
IBP process
for CSM and champion central
A&P process

Market Acceleration support

  • Act as main marketing contact for all markets, incl. regular follow-ups with main markets (PRF, PRUSA)
  • Support Gold BU Portfolio Growth team in business development (onboarding / launch of other markets, market activation updates, performance follow ups, key business meetings preparation, etc.) and especially
  • France
  • Support on business acceleration topics, including Marketing, Trade Marketing and RTM / commercial acceleration topics
  • UK
    – Interactions with third party distributor

The role can be based in Marseille, with regular travel to Paris (2/3 days per week)

If you recognize yourself in the description below, don't wait to apply

Functional capability:

  • You have 5 years of Marketing / Trade Marketing and /or Business Development experience
  • Brand Strategy Development, Portfolio Planning and New Product Development experience
  • Trade Marketing experience
  • Market & Consumer Insights
  • Business Strategy / Portfolio Growth
  • Visual Branding
  • Wine knowledge is mandatory
  • You speak French and English fluently

Leadership capability:

  • Collaboration & Communication
  • Cross Function team and stakeholder management
  • Cultural Intelligence
  • Strategic Thinking

Wait, there's more…

We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work remotely (up to 2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily, employee events…

Pernod Ricard is committed to offering equal opportunities to all talents. Our recruitment methods focus on skills and competencies.