Regional Digital Technical Sales Specialist – Liquid Processing Technologies

Responsibilities / Tasks

Shape the Future: Digitalisation represents a huge opportunity to take GEA solutions and production processes to the next level of productivity, availability, and sustainability. We are here to take full advantage of this opportunity – by driving digitalization across all customers, according to our digital strategy.

Collaborative Culture: If there is one word to describe our approach, it's collaboration. We are one network and succeed only through close collaboration across our many locations and areas of expertise. You will be part of a team that values creativity and innovation, working with talented professionals who are passionate about digital solutions and customer partnerships.

Role Overview: We are seeking a highly motivated and experienced Regional Digital Technical Sales Specialist to support our ambitious Mission30 growth by driving the further digitalisation of our service solutions and offerings, both internally and towards our customers. The ideal candidate will have a strong commercial mindset and a proven track record of generating leads and acquiring new clients through digital and automation product channels. You bring experience in implementing and selling digital/automation service solutions, processes, and workflows that support value streams for customers, and you collaborate closely with local Sales Teams across the EMEA region. A deep understanding of industrial processes and engineering environments is essential for this role.

Location: This role can be based anywhere across the EMEA Region, with preferred GEA office locations UK/Ireland – Warrington / Naas, Netherlands – Deventer, France - Montigny-Le-Bretonneux, Middle East – Dubai, Africa – Johannesburg. The role will involve extensive travel across EMEA and will be an office-based position, when not travelling.

Key Responsibilities

• Build & qualify pipeline: Partner with Frontline Sales to identify and qualify leads, dive into customer requirements, and shape tailored

sales strategies informed by market intelligence.

• Market & installed-base planning: Analyse the regional installed base, segment customers, and develop regional business plans;

maintain territory plans and run regular status reviews and reports to stakeholders.

• Solutioning & proposals: Define scopes/architectures and pricing; develop comprehensive, compliant proposals addressing technical,

commercial, and legal aspects.

• Deal execution: Support bid clarifications and contract negotiations to ensure a smooth and successful close.

• Pilots & co-development: Work with GEA Digital Units and Center of Competencies to identify pilot customers, lead co-development

projects, and scale proven solutions.

• Customer engagement: Plan and deliver site visits, presentations, and demos; present solutions to customers and status updates to

internal stakeholders.

• Product expertise & enablement: Act as the regional LPT Digital Products Sales Specialist; champion digitisation via the GEA

Academy; participate in Center of Competencies (Competence Centre) training and serve as a regional trainer for local Service Sales

organisations.

• Strategic relationship leadership: Serve as a trusted advisor and foster long-term relationships with a strong customer-centric,

growth-mindset approach.

• Cross-functional orchestration: Align with Center of Competencies, Product Management, Regional Service Heads, and Project Sales and Service teams to ensure process knowledge and customer access. What you will need to succeed
• Strong commercial mindset with a proven track record of lead generation and new client acquisition through digital/automation product channels.
• Analytical mindset by analysing the relevant installed base in the region utilizing existing tools and resources and developing regional business plans including market potential, customer segmentation, and execution of actions to grow digital/automation product sales.
• Hands-on experience developing and implementing digital/automation service solutions, processes, and workflows that support customer value streams.
• Deep understanding of industrial processes and engineering environments.
• A strong collaborative mindset to partner with local Sales Teams across EMEA and global organisation.
• Excellent communication and presentation skills

Your Profile / Qualifications

• Bachelor's degree or higher Automation/electrical/mechanical/Chemical/food engineering

• Profound business understanding

• Knowledge of B2B industries and preferably the dairy and food processing industry

• Drying and Filtration sales expertise

• Automation products sales expertise

• Process knowledge

• Strong interest in digital products

• Management level sales and negotiation skills

• Trusted advisor

• High proficiency in English (spoken and written)

• Strong commercial mindset

• Analytical capabilities, problem-solving skills, and ability to think strategically

• Strong customer orientation

• Adapts well to changes in assignments and priorities

• Ability to work in an international environment and/or culturally diverse teams with strong people orientation

• Good communication skills

• Interpersonal skills

Did we spark your interest?
Then please click apply above to access our guided application process.