Growth Marketing Manager
il y a 3 jours
Company description
Connektica is a high-growth startup based in Montreal and Toulouse that designs and develops SaaS solutions for the aerospace and defense industry. Our mission is to help these businesses grow without huge investments in factories, tooling, or manual labor.
We're looking for talented individuals excited about the opportunity and working with cutting-edge technologies.
The opportunity
Join our growing team as our growth marketing manager and play a pivotal role in building a repeatable acquisition engine beyond trade shows.
This isn't just another marketing role.
You will work directly with the founding team to design growth loops, stand-up measurement, run focused experiments, and turn events + outbound into compounding demand.
Key Responsibilities
- Improve existing motions:
Events (e.g., pre-event targeting, on-site execution, follow-ups), webinars, outbound, and customer referrals - Launch & manage experiments
to find new growth channels (e.g., paid, SEO/AEO, ABM): build & prioritize the experiment backlog, run rapid tests, share learnings, and productize what works. - Own website conversion:
high-intent landing pages, forms/routing, calendar booking, and CRO experiments - Strengthen systems, data hygiene & processes
to improve measurements and conversions. - Build the experiment backlog:
prioritize by impact/effort, run rapid tests, document learnings, and productize what works into playbooks.
What's needed
- 4 to 8 years in B2B SaaS growth/demand gen
with a track record of shipping experiments that moved pipeline or revenue.
- Acquisition:
Comfortable with outbound, account-based marketing, and SEO/AEO
- Content & copy
: Crisp, persuasive copy in English & French. Can brief designers or produce simple assets yourself.
- Conversion & lifecycle:
Landing page/CRO skills (forms, routing, CTAs, copy), plus email nurtures, onboarding, and simple lead scoring.
- Operator mindset:
You can prioritize, run, and document rapid tests; build playbooks once something works; create self-serve templates.
- Ways of working:
Bias to action, comfortable with ambiguity, strong collaboration with Sales/Founders, and tight feedback loops.
- Tool fluency:
HubSpot, WordPress/Elementor, LinkedIn, GA4, basic HTML/CSS, Zapier/Make, n8n.
- Bilingual:
Fluent in French and English (written & spoken).
- Can travel 20% of the time.
Bonus points if you:
- Experience in the aerospace & defense industry, manufacturing, or industrial tech.
- Experience working with SMB customers.
What we offer
- Trajectory
: Shape the growth playbooks, grow into leadership as we scale.
- Compensation
: Competitive salary
- Flexibility
: Hybrid work setup
- Dynamic
and talented team
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