Head of Online Revenue

Head of Online Revenue (Self-Serve)

Join
Wooclap
, a leading interactive learning platform, as
Head of Online Revenue (Self-Serve)
.

In this role, you will own and scale Wooclap's self-serve business line with
full P&L responsibility
, driving online acquisition, conversion, and revenue growth across multiple international markets. You will work cross-functionally with Product, Marketing, Sales, Customer Experience, and Engineering to build a high-performing Product-Led Growth engine. The position is based in
Paris or Brussels
, with competitive compensation and benefits. pasted

Job description

Are you driven by revenue ownership, data, and building scalable growth engines rather than managing large teams? If you're passionate about
Product-Led Growth
, online acquisition, and turning self-serve into a predictable revenue channel, this role is made for you.

As
Head of Online Revenue (Self-Serve)
, you will be accountable for the
entire self-serve P&L
.

You won't manage a large team directly — instead, you'll
lead a business line
, coordinating experts across SEO, CRM, Product, Paid Acquisition, Data, and Customer Experience.

Your mission is clear:
accelerate online growth, maximize conversion, and scale self-serve revenue internationally
.

Responsibilities

On the field

→
Scale Online Acquisition

Drive self-serve user and B2B prospect acquisition across all online channels (SEO / GEO, paid acquisition, partnerships, experimentation).

Own acquisition performance on , , and all related digital touchpoints.

→
Conversion & Funnel Optimization

Maximize conversion rates across the self-serve funnel.

Optimize lead capture, qualification, and activation for B2B prospects.

Continuously test, analyze, and iterate to improve funnel efficiency and revenue impact.

→
Self-Serve Revenue Ownership

Be directly accountable for revenue generated through the self-serve model.

Develop strategies to increase ARPU, LTV, and activation while reducing churn.

Collaborate closely with Product on pricing, packaging, and in-product growth levers.

Strategy, Data & Growth Intelligence

Establish a deeply data-driven growth culture. Build revenue models, forecasts, and dashboards to track performance and inform strategic decisions. Analyze market trends, usage data, and growth experiments to continuously refine strategy.

→
CRM & Lifecycle Automation

Architect CRM automation across the full customer lifecycle: acquisition, activation, retention, and monetization. Work closely with Marketing, Sales, and Customer Success to align lifecycle strategies and execution.

Cross-Functional Leadership

Coordinate and influence Product, Marketing, Sales, Customer Experience, and Engineering teams around growth priorities. Oversee external partners and providers to maximize ROI.

Act as a strong business owner, aligning stakeholders toward shared revenue outcomes.

Profile requirements

• Minimum
  8 years of experience
  in growth, marketing, or revenue roles, including
  3+ years with direct online revenue responsibility
  .
• Proven experience in
  B2B SaaS
  and/or e-commerce environments.
• Strong expertise in
  Product-Led Growth (PLG)
  models.
• Highly analytical, comfortable owning revenue metrics and forecasts.
• Experience driving growth across
  multiple international markets
  .

Skills requirements

• Revenue Ownership:
  Strong business mindset with full P&L accountability.
• Data & Analytics:
  Advanced ability to analyze performance, build revenue models, and make data-driven decisions.
• Growth Channels:
  Solid expertise in SEO, paid acquisition, CRO, and lifecycle marketing.
• Cross-Functional Collaboration:
  Ability to influence and align teams without direct authority.
• Communication:
  Clear, structured, and effective communication across technical and non-technical stakeholders.
• Adaptability:
  Comfortable operating in a fast-moving, evolving SaaS environment.
• A weekly presence at the
  Paris or Brussels office is required (min 3x/week).

Recruitment process

30' Screening interview with Recruitment Team

90' Business Case with a member of the leadership team

60' Panel interview with Wooclap Management Team

60' Closing interview with two Board Members

Seniority Level

Senior / Leadership

Industry

Technology, Information and Internet

Employment Type

Full-time

Job Functions

Growth · Revenue · Marketing · Product-Led Growth