In-house agency Strategy lead

il y a 2 jours

NeuillysurSeine, Île-de-France Opella Temps plein

About Us

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.

We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.

That's why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.

This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers.

We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.

Join us on our mission. Health. In your hands.

Strategy lead, supporting Opella's in-house capabilities by defining comms and SoMe strategies for our brands. This role is to be embedded in the Wonka Team in Paris.

Main responsibilities

  • Collaborate with brand teams and marketers in shaping their positioning, brand territory and campaign objectives, depending on scope agreed for the in-house team (in some cases, the brands still collaborate with an external agency for part of the scope).

  • Leverage social listening, to uncover audience motivations, cultural moments, and opportunities for brand storytelling and tone of voice.

  • Translate brand ambitions and business objectives into actionable creative briefs for the internal creative and content teams.

  • Integrate regulatory compliance and scientific accuracy in all content briefs (no medical expertise is required, this is covered by Regulatory teams at Opella).

  • Contribute to the creative ideation process, bringing strategic rigor and audience understanding to the table.

  • Partner closely with creative, AI, and content production teams to ensure integrated campaigns are built on strong consumer centricity.

  • Analyse content performance metrics and provide actionable insights to improve content strategy

  • Collaborate with Martech team to build best practices for AI-assisted strategy — from insight generation to performance measurement.

  • Liaise with the other Wonka Teams across the globe to share insights, methodologies, and strategic learnings across markets.

Profile

  • Background & Experience

  • 5–8 years of experience in brand strategy , communications strategy , social media strategy within a fast-moving consumer goods (FMCG).

  • Experience working in creative agencies , in‑house studios, or hybrid set‑ups.
  • Demonstrated ability to translate business objectives into clear strategic recommendations and actionable creative briefs.

  • Strategic & Analytical Skills

  • Ability to transform data and content performance metrics into strategic guidance and optimization plans.

  • Familiarity with omnichannel content ecosystems and platform‑specific best practices (Instagram, TikTok, YouTube, etc.).

  • Ways of Working

  • A collaborative mindset, capable of working cross‑functionally.

  • Comfortable navigating global organizations and contributing to shared methodologies, frameworks, and community building across markets.

  • Languages

  • Fluency in English required.

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