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CRM Systems

il y a 8 heures

Paris, Île-de-France HEC Temps plein

CRM Systems & Productivity Manager (Salesforce)

For over 140 years, the staff at HEC Paris have shared
a spirit of excellence, curiosity, and boldness, which allows us to be leaders
in the research and study of management science.
Convinced that the diversity of backgrounds is a profound asset, we value each
individual experience and encourage the full expression of talents within our
school.
In particular, we place great importance on the professional fulfillment and
development of our staff. That's why, from the moment you join us, we offer a
personalized support plan, to facilitate integration and immersion into our
multicultural environment.
Do you wish to actively participate in HEC Paris's mission and contribute to
expanding its influence? Then, share your professional journey by
applying


We are searching for an experienced CRM Systems & Productivity Manager (Salesforce) at our Jouy-en-Josas facility. 

Primary Duties and Responsibilities: 

Within the Degree Programs Strategy and Development Department, a new Tools, Data, and Productivity division has been created. 


This division oversees the evolution of tools, processes, and cross-functional projects to enhance the performance of four key functions: Communication, Marketing, Recruitment, Admissions & Integration, covering all degree programs (Bachelor, Masters, MBA, EMBA) as well as associated short programs (Summer School, Study Tours, etc.). This division plays a strategic role in: 

  • Operational efficiency, 
  • Advanced data exploitation, 
  • Technological innovation, notably via Salesforce migrated in 2025, 
  • Progressive integration of AI and automation solutions. 

To strengthen this dynamic, HEC Paris is recruiting a CRM Tools Manager, integrated into the Tools / Data / Productivity division. 

Main responsibilities :

1. Management and optimization of Salesforce CRM

  • Act as CRM reference for the entire Development and Strategy Department. 
  • Administer, maintain, and optimize Salesforce solutions: Education Cloud, Marketing Cloud, Blackthorn, Stripe, DocuSign, etc. 
  • Provide expert support to CMA teams and ensure consistent and efficient use. 
  • Manage technical and operational relationships with internal partners (IT, Purchasing, etc.) and external providers. 
  • Improve business processes through CRM enhancements or automation. 
  • Ensure training, support, and skill development of teams; promote adoption of new features. 
  • Design or assist in creating dashboards, reports, segments, and automations. 
  • Optimize data quality and reporting, regularly identifying improvement opportunities. 
  • Produce analyses, recommendations, and regular reports for management. 

2. Key support for Marketing, Recruitment, and Admissions activities

  • Design CRM solutions to support enrollment objectives and candidate journeys. 
  • Deploy targeted campaigns in Marketing Cloud, in collaboration with digital marketing teams. 
  • Suggest optimizations based on CRM data, team usage, and candidate feedback. 

3. Coordination and cross-functionality

  • Collaborate closely with all departments (Communication, Marketing, Recruitment, Admissions, Short Programs). 
  • Share best practices and harmonize usage across teams and programs. 
  • Participate in extending Salesforce scope to other departments if necessary. 
  • Contribute to identifying, selecting, and deploying complementary tools (efficiency, automation, AI, productivity). 
  • Occasionally support events: forums, webinars, candidate meetings, alongside business teams.

4. Reporting & data governance

  • Provide accurate and regular reporting to the Associate Director and the Directors community. 
  • Define and supervise data management processes to ensure reliability, consistency, and optimal use.
Required Qualifications:

Experience and technical skills 

Expérience confirmée en administration ou gestion CRM, idéalement Salesforce. 
Maîtrise du fonctionnement Salesforce (flux, automatisations, règles de validation, rapports, dashboards…). 
Bonne connaissance des solutions de marketing digital et des plateformes marketing. 

  • Proven experience in CRM administration or management, ideally Salesforce. 
  • Experience with Marketing Cloud and AI tools.
  • Mastery of Salesforce operations (flows, automation, validation rules, reports, dashboards, etc.).
  • Good knowledge of digital marketing solutions and platforms
  • Understanding of automation processes (HTML, CSS, SQL).

Analytical Skills & Problem-Solving

  • Strong ability to structure, analyze, and interpret data. 
  • Ability to make recommendations and propose solutions.
  • Rigorous and quantitative approach to problem-solving. 

Soft skills 

  • Proactivity, autonomy, creativity, and entrepreneurial mindset.
  • Flexibility and ability to adapt in a transforming environment.
  • Excellent oral and written communication, teaching skills. 

Tools & language

  • Proficiency in Excel and PowerPoint required.
  • Knowledge of Power BI is an asset.
  • Fluent English & French required. 

Benefits

- Employee savings plan (PEE and PERECO) with HEC matching contribution
- 8 weeks vacation per year
- Up to 2 days' teleworking per week 
- Sustainable mobility package for employees using bicycles
- An exceptional working environment in a wooded park
- Free access to the on-campus gym, learning center and campus events
- A company restaurant
- Free parking
- Corporate events throughout the year (conferences, team days, etc.)
- CSE: vacation vouchers, gift vouchers, sports/cultural subsidies, etc.

Each application is carefully reviewed. If your
profile matches our search criteria, we will contact you for an initial phone
interview.
HEC Paris promotes diversity in all its forms. As an inclusive employer, we
welcome and consider applications solely on the merit of professional
proficiency.